# Pre-Flight Pampering Airports look to satisfy consumers with luxe amenities and services. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 26, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/preflight-pampering ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Pre-Flight Pampering trend? **Pre-Flight Pampering:** Consumers don't view airports as inviting spaces, which is why brands are incorporating amenities that aim to not only make travelers happy, but also to create worldwide buzz. This shift of offering perks in the terminal breaks down the perception that travel is only enjoyable for the wealthy and broadens market appeal for the average consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 9, 2013 to Jul 21, 2015 - Published: Jun 26, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pre-Flight Pampering trend ### Airport Perks Airports are offering luxurious amenities to make travel more enjoyable thus creating a buzz worldwide. ### Travel Beacon Technology AirIT has introduced a new travel beacon platform that not only enhances passenger experience but also connects travelers with customized food, concession, and shopping services. ### Luxury-oriented Dining Experience Luxury car-themed eateries such as Restaurant 356 are emerging and offering unique dining experiences for luxury-minded individuals. ## What the Pre-Flight Pampering trend means for industry ### For Transportation Industry The use of technology such as the Beacon/Bluetooth low energy technology in airports is revolutionizing the travel industry experience. ### For Food and Service Hospitality Industry Restaurants and service providers in airports are elevating the travel experience by offering innovative, unique and luxury food and drink services for travelers. ### For Architectural and Design Industry Firms such as the David Rockwell Group are receiving commissions to redesign airport terminals, focusing on travelers' experiences and amenities such as restaurants and retail spaces. ## Trend signals for Pre-Flight Pampering Trend score 2.0 out of 10, from popularity 27%, activity 24%, freshness 8%. - Popularity: 27% - Activity: 24% - Freshness: 8% ## Examples of the Pre-Flight Pampering trend 4 featured examples from Nov 9, 2013 to Jul 21, 2015. - [Food-Focused Terminal Redesigns](https://www.trendhunter.com/trends/newark-airport): The United Airlines Terminal at Newark Airport is Getting a Reboot (Category: World) Implication: The design and architecture industry is evolving to cater to the increasing demand for experience-driven airport environments with unique spaces, technology, and dining options. - [Luxury Car-Inspired Eateries](https://www.trendhunter.com/trends/restaurant-356): 'Restaurant 356' Allows Guests a View of the Porsche Driving Track (Category: Autos) Implication: Hotels and resorts can integrate luxury car or panoramic views concepts to provide differentiated dining experiences. - [Latte Art Vending Machines](https://www.trendhunter.com/trends/yojiya-cafe-selection): Yojiya Cafe Selection Sprinkles the Brand's Logo onto Cups of Coffee (Category: Lifestyle) Implication: Innovative coffee companies can introduce foam art vending machines as a unique selling point and an interactive customer experience. - [Air Travel Beacons](https://www.trendhunter.com/trends/travel-beacon): AirIT's Latest Innovation Platform Enhances Passenger Experience (Category: World) Implication: The travel beacon platform by AirIT is a disruptive innovation opportunity within the transportation industry, revolutionizing the way passengers navigate airports and enhancing t… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)