# Preferential Pod Specialized capsules acknowledge lifestyle-tailored consumption habits. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Mar 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/preferential-pod ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Preferential Pod trend? **Preferential Pod:** As capsule packaged beverages become more mainstream, early adopters begin looking for specialized pods designed to suit their particular lifestyle preferences. Already proven to be a hit with consumers, pods are now being nichefied to hit more targeted markets and appeal to consumers seeking new and exciting evolutions of instant beverages. Increasingly innovative diversification in offerings denotes a demand for heightened customization in the food and beverage industries. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 30, 2016 to Feb 11, 2017 - Published: Mar 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Preferential Pod trend ### Niche Capsules Specialized pods are becoming more popular as consumers seek products tailored to their lifestyle preferences. ### Eco-friendly Pods Brands are developing coffee pods that are biodegradable or compostable to meet the needs of environmentally conscious consumers. ### Aged Coffee Pods Nespresso has introduced aged coffee pods to provide coffee enthusiasts with a more refined flavor experience. ## What the Preferential Pod trend means for industry ### For Food and Beverage Niche capsules provide opportunities for customization and personalization in the food and beverage industry. ### For Sustainability The introduction of biodegradable and compostable coffee pods addresses the need for more eco-friendly products in the sustainability industry. ### For Coffee Industry The development of aged coffee pods and specialty blends presents opportunities for disruptive innovation within the coffee industry. ## Workshop question Think of a beloved product within your brand's category. What's an overlooked feature your brand could bring to that product? ## Trend signals for Preferential Pod Trend score 5.2 out of 10, from popularity 83%, activity 65%, freshness 8%. - Popularity: 83% - Activity: 65% - Freshness: 8% ## Examples of the Preferential Pod trend 5 featured examples from Nov 30, 2016 to Feb 11, 2017. - [Compostable Single-Origin Coffee Pods](https://www.trendhunter.com/trends/nespresso-coffee-pod): The Colonna Compostable Nespresso Coffee Pods are Convenient (Category: Eco) Implication: The coffee industry can capitalize on the demand for compostable coffee pods and sustainable alternatives to traditional coffee capsules. - [Biodegradable Coffee Pods](https://www.trendhunter.com/trends/cru-kafe): CRU Kafe Offers Guilt-Free, Nespresso-Compatible Single-Serving Pods (Category: Eco) Implication: The coffee pod industry is experiencing disruptive innovation with the rise of biodegradable options that address environmental concerns. - [Aged Colombian Coffee Pods](https://www.trendhunter.com/trends/aged-coffee): Nespresso Has Unveiled Limited-Edition Aged Coffees for its Machines (Category: Lifestyle) Implication: The coffee industry may adopt Nespresso's aged coffee pod innovation to distinguish themselves from competitors and cater to consumers seeking a premium coffee experience. - [Marijuana Coffee Pods](https://www.trendhunter.com/trends/brewbudz): 'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower (Category: Lifestyle) Implication: Beverage industry can explore infusing cannabis into coffee, tea, and other popular beverages. - [Artisan Coffee Capsule Kiosks](https://www.trendhunter.com/trends/colonna-coffee): Colonna Coffee's Popup Boasts Specialty Drinks and Tonal Branding (Category: Lifestyle) Implication: The coffee capsule manufacturing industry can capitalize on the growing demand for artisanal coffee capsules by developing innovative flavors, materials, and compatibility with di… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)