# Preemie Care The market that aids premature babies continues to grow. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 6, 2018 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/preemie-care ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Preemie Care trend? **Preemie Care:** The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers. ## The consumer insight behind the Preemie Care trend When it comes to brands addressing more specific consumer needs, particularly when it comes to medical considerations and disabilities, there has long been limited choice and/or accessibility. People who require special care, or their caregivers, are increasingly demanding that the barriers that people with various conditions face in achieving a high quality of life are taken down with the help of brands that provide adequate services. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 10, 2017 to Nov 6, 2018 - Published: Nov 6, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Preemie Care trend ### Preemie-specific products and services Brands are recognizing the growing value in catering to diverse sets of consumers with preemie-specific products and services. ### At-home healthcare solutions Consumers seek out more at-home healthcare solutions as exemplified in in-home incubators. ### Specialized care apps A trend of specialized care is shown in the development of the My NICU Baby app. ## What the Preemie Care trend means for industry ### For Infant care The infant care industry is seeing a rise of preemie-specific products and services. ### For Healthcare In-home healthcare solutions and specialized care apps can be disruptive innovation opportunities for the healthcare industry. ### For Personal care BEB Organic's specialized skincare solutions for premature babies highlight an opportunity for personal care brands to cater to niche markets. ## Workshop question How could your brand serve consumers with more niche needs and preferences within its area of expertise? ## Trend signals for Preemie Care Trend score 3.3 out of 10, from popularity 49%, activity 41%, freshness 8%. - Popularity: 49% - Activity: 41% - Freshness: 8% ## Examples of the Preemie Care trend 5 featured examples from Feb 10, 2017 to Nov 6, 2018. - [Connected In-Home Incubators](https://www.trendhunter.com/trends/beyond-home-incubator-unit): The 'Beyond Home Incubator Unit' Supports Newborns at Home (Category: Life-Stages) Implication: The development of connected in-home incubators creates opportunities for healthcare technology companies to pioneer new ways to improve the care and monitoring of infants. - [Premature Baby Diapers](https://www.trendhunter.com/trends/huggies): Huggies Now Offers Miniature Diapers for Babies That Weigh Very Little (Category: Lifestyle) Implication: The creation of miniature diapers for premature babies highlights the potential for innovative products in the baby product industry. - [Preemie-Specific Skincare](https://www.trendhunter.com/trends/beb-organic): BEB Organic Creates Gentle Skincare Solutions for Premature Babies (Category: Life-Stages) Implication: Opportunity for the baby care industry to expand their product offerings to cater to premature babies with specialized skincare needs. - [Miniature Flat Diapers](https://www.trendhunter.com/trends/pampers): Pampers Has Released Small Diapers for Premature Babies (Category: Life-Stages) Implication: The baby care industry can explore innovative ways to cater to the unique needs of premature babies with specialized diaper designs. - [Premature Infant Care Apps](https://www.trendhunter.com/trends/my-nicu-baby): The My NICU Baby App is a Resource for Parents of Premature Babies (Category: Tech) Implication: The development of specialized apps for premature baby care demonstrates the potential for innovation in healthcare technology. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)