# Athletic Play Consumers turn to sporty at-home decor to combine athletics with the need for play. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 18, 2014, updated Apr 1, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/precision-sport ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Athletic Play trend? **Athletic Play:** While engaging in outdoor sports offers a great source of physical exercise, the hectic lifestyle of the average consumer often leaves little to no time for strenuous sporting activities. As a means to cater to individuals who desire convenient athletic interaction, brands are turning to integrated sports decor that feature such designs as basketball nets, combining sources of play with a need for ultra-convenience due to tight schedules. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 29, 2012 to Oct 16, 2013 - Published: Mar 18, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Athletic Play trend ### Convenient Sporting Activity Designing integrated sports decor that feature basketball nets to cater to individuals who desire convenient athletic interaction has potential for designers who want to combine sport and function. ### Interactive Home Decor Interactive home decor that features games like basketball is a trend with potential for designers who want to create unique and interactive indoor experiences. ### Multi-Functional Products The basketball-inspired lamps and chairs have the potential to be expanded on, with more designers incorporating multi-functionality that allow people to enjoy basketball easily at home while resting or working. ## What the Athletic Play trend means for industry ### For Home Decor Home decor is an industry that can be inspired by these sports-centered designs that provide unique and interactive indoor experiences. ### For Furniture Furniture is an industry that can incorporate multi-functionality into products to allow customers to enjoy activities like basketball easily at home while resting or working. ### For Entertainment The entertainment industry can provide basketball-themed gadgets and accessories as long as they are tailored to suit the needs of consumers ## Trend signals for Athletic Play Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 8%. - Popularity: 36% - Activity: 33% - Freshness: 8% ## Examples of the Athletic Play trend 6 featured examples from Mar 29, 2012 to Oct 16, 2013. - [Playful Netball Perches](https://www.trendhunter.com/trends/lazy-basketball-chair): The Lazy Basketball Chair Offers Rest and Recreation Simultaneously (Category: Art & Design) Implication: The Lazy Basketball Chair introduces a unique concept that integrates physical activity into furniture, suggesting potential disruptive innovation opportunities for the furniture… - [Three-Point Trash Baskets](https://www.trendhunter.com/trends/basketball-waste-basket): Lay Up the Trash with the Basketball Waste Basket (Category: Lifestyle) Implication: The home decor industry can explore creative ways to incorporate sports-themed designs into their products, attracting sports enthusiasts and adding a playful touch to interior sp… - [Basketball-Inspired Lamps](https://www.trendhunter.com/trends/light-ball): The Light Ball by Andrey Privalov is a Stylish Swish Shot (Category: Art & Design) Implication: The basketball-inspired lamps open opportunities for the interior design industry to cater to sports enthusiasts looking to incorporate their passions into their homes. - [Glowing Basketball Hoops](https://www.trendhunter.com/trends/dunk-light): The Dunk Light is Perfect for Jock Bachelor Pads (Category: Art & Design) Implication: The Dunk Light offers an opportunity for home decor companies to create more sports-inspired lighting fixtures for consumers seeking a unique and stylish look. - [Ball-Projecting Nets](https://www.trendhunter.com/trends/franklin-shoot-again-basketball): Franklin Shoot Again Basketball Passes Right Back to You (Category: Lifestyle) Implication: Disruptive innovation opportunity: Design and manufacture ball-projecting nets for various sports to facilitate solo practice sessions. - [Shot-Improving Lounge Chairs](https://www.trendhunter.com/trends/game-chairs): This Clever Seat Doubles as a Fun Basketball Shootout Toy (Category: Lifestyle) Implication: Outdoor furniture companies can explore the market for multifunctional and portable game chairs, offering customers versatile seating options for various outdoor activities. ## Recent trend clusters - 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