# Precision Serum Cosmetic serums adopt highly targeted formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 1, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/precision-serum ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Precision Serum trend? **Precision Serum:** Serums are increasingly targeted to specific areas of the body, either in formulation or marketing. These hyper-specialized serums allow for users to break down their routines to suit their exact needs. ## The consumer insight behind the Precision Serum trend As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective products in this space. Specialization, customization or targeted products and services in the cosmetic or self-care industries are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 30, 2017 to Aug 20, 2018 - Published: Oct 1, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Precision Serum trend ### Targeted Serums As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective and targeted products in the cosmetic or self-care industries. ### Versatile Beauty Boosters Brands like Cuvée and CannaSmack are capitalizing on the multi-use trend, creating all-purpose products that can be mixed with other hair and skincare formulas to enhance their specific benefits. ### Natural Ingredients in High-End Skincare Top brands like Perricone MD and Philosophy are using natural ingredients like hyaluronic acid and antioxidants in their high-end skincare products to target the signs of aging and protect against environmental stressors. ## What the Precision Serum trend means for industry ### For Cosmetics Specialization, customization or targeted products and services in the cosmetic industry are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves. ### For Haircare The Cuvée Essential Booster appeals to people looking to enhance their locks in a variety of ways while also being able to condition their hair with airy lightness. ### For Skincare The use of natural ingredients in high-end skincare products is growing as people become more aware of the sustainability of the beauty products they use. ## Workshop question How could your brand offer a hyper-specialized product/service? ## Trend signals for Precision Serum Trend score 3.1 out of 10, from popularity 58%, activity 26%, freshness 8%. - Popularity: 58% - Activity: 26% - Freshness: 8% ## Examples of the Precision Serum trend 5 featured examples from Dec 30, 2017 to Aug 20, 2018. - [Anti-Aging Plasma Eye Serums](https://www.trendhunter.com/trends/cold-plasma): Perricone MD's 'Cold Plasma+ Eye' Product Has Multiple Uses (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative skincare products that cater to the anti-aging needs of consumers. - [Skin-Repairing Eye Serums](https://www.trendhunter.com/trends/time-in-a-bottle): Philosophy's 'Time in a Bottle for Eyes' Fights the Signs of Aging (Category: Fashion) Implication: The skincare industry can benefit from developing advanced eye serums to combat signs of aging, protect sensitive skin, and improve environmental protection capabilities. - [Multifunctional Hemp-Infused Serums](https://www.trendhunter.com/trends/eye-and-lip-serum): CannaSmack's Rejuvenating Eye & Lip Serum Protects and Repairs (Category: Lifestyle) Implication: The skincare industry can explore the use of hemp-infused serums and other multipurpose products to meet the demands of consumers seeking effective and convenient solutions. - [Eyelash-Thickening Serums](https://www.trendhunter.com/trends/eyelash-enhancing-serum): RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows (Category: Fashion) Implication: A new product line of eyebrow-enhancing serums can disrupt the cosmetics industry by providing a more natural and long-term solution to the traditional eyebrow/mascara routines. - [Versatile Hair Boosters](https://www.trendhunter.com/trends/booster-for-hair): Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients" (Category: Fashion) Implication: The haircare industry can utilize skincare-grade ingredients and versatile hair boosters to create innovative products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)