# Precision Hearing Both the hearing impaired and the hearing demand more controlled aids. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 18, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/precision-hearing ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Precision Hearing trend? **Precision Hearing:** Up until this point, tech dedicated to improved hearing aimed for clarity and enhancement; the digital age has ushered in a new era of precision hearing, allowing consumers to focus in on -- or block out -- specific sounds. This speaks to the pattern of hyper-curation, wherein consumers are comfortable taking the driver's seat with all experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 20, 2015 to Feb 5, 2016 - Published: Feb 18, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Precision Hearing trend ### Precision Hearing The trend of hyper-curation has led to precision hearing technology that allows consumers to focus in on or block out specific sounds, creating disruptive innovation opportunities in the hearing aid industry. ### High-Tech Noise Cancellation Technological advancements in noise-canceling devices have led to the development of high-tech noise-filtering helmets, sound-focusing earplugs, and attachable mobile microphones, presenting disruptive innovation opportunities in the audio and mobile industries. ### Vehicular Noise Control Systems Growing concerns about vehicular noise pollution have led to the development of the Hornet Advanced Noise Control System, which uses technology to encourage vehicle manufacturers and owners to keep their noise footprint down, creating disruptive innovation opportunities in the automotive and transportation industries. ## What the Precision Hearing trend means for industry ### For Hearing Aid Industry Precision hearing technology presents an opportunity for disruption and growth in the hearing aid industry as consumers demand more control and customization in their hearing aids. ### For Audio Industry Advancements in high-tech noise-canceling devices have created opportunities for disruption and growth in the audio industry as consumers seek out better quality sound experiences. ### For Mobile Technology Industry The development of attachable mobile microphones for smartphones presents an opportunity for disruption and growth in the mobile technology industry as consumers demand better quality audio recording capabilities. ## Workshop question How can your brand cater to consumers' desire for experiences that require little effort on their part? ## Trend signals for Precision Hearing Trend score 3.5 out of 10, from popularity 46%, activity 50%, freshness 8%. - Popularity: 46% - Activity: 50% - Freshness: 8% ## Examples of the Precision Hearing trend 5 featured examples from Oct 20, 2015 to Feb 5, 2016. - [Attachable Mobile Microphones](https://www.trendhunter.com/trends/mobile-microphone): The VideoMic Offers Professional Sound Quality to Smartphone Filming (Category: Tech) Implication: The attachable mobile microphone trend provides an opportunity for the filmmaking industry to adapt to the growing demand for high-quality content creation using smartphones. - [Noise-Filtering Helmets](https://www.trendhunter.com/trends/noisefiltering): This Motorcycle Helmet Reduces External Sounds While Riding (Category: Autos) Implication: This industry can explore opportunities to create noise-canceling motorcycle helmets and other accessories that enhance the riding experience. - [Sound Amplifying Earbuds](https://www.trendhunter.com/trends/here-active-listening-system): The Here Active Listening System is Now Officially on the Market (Category: Tech) Implication: The Here Active Listening System represents a potential new category of consumer electronics products that sit between hearing aids and conventional earbuds, opening up new market… - [Vehicular Noise Control Systems](https://www.trendhunter.com/trends/noise-control): The Hornet Noise Control System Punishes Owners of Loud Vehicles (Category: Autos) Implication: Designing and manufacturing vehicles that produce less noise while still maintaining optimal performance - [Sound-Focusing Earplugs](https://www.trendhunter.com/trends/acoustic-filters): The Dubs Acoustic Filters Lower Decibel Levels for Clearer Audio (Category: Tech) Implication: The audio equipment industry can explore the development of innovative earplugs that provide increased noise control and enhanced acoustic sounds. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)