# Precision Cosmetics Makeup applications becomes highly accurate to highlight a polished look. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 6, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/precision-cosmetics ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Precision Cosmetics trend? **Precision Cosmetics:** More undone, "natural" looks have dominated the cosmetics industry for years. This idea of naturalism implies an amount of shame in the artifice of makeup that does not adhere to modern feminist ideals. The backlash to this is the return of unabashedly glamorous, polished looks that call for precision application, which makeup brands are satisfying through inventive tools to boost accuracy. This shows that today's consumer does not separate their political views from the products they consume. ## At a Glance - Evidence: 4 featured examples - Articles from: May 16 to Oct 4, 2017 - Published: Oct 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Precision Cosmetics trend ### Precision Cosmetics Beauty brands should invest in inventive tools to boost accuracy of makeup application, bringing glam and polished looks back to the market. ### Innovative Makeup Applicators Cosmetic companies can incorporate unique applicators like brush-on talc powder for perfumes, pizza cutter-inspired eyeliners and ergonomic mascara wands to disrupt the market. ### Light-Up Beauty Tools Beauty companies should invest in tools that have built-in LED lights, like lip gloss applicators, to allow beauty lovers to be able to apply their makeup in any environment. ## What the Precision Cosmetics trend means for industry ### For Cosmetics Industry The cosmetics industry should embrace innovative tools to continue to evolve and attract customers. ### For Fashion and Beauty Retail Department stores and beauty retailers can benefit from creating vast product lines that incorporate latest technological beauty innovations to increase sales and attract new customers. ### For Luxury Market Luxury brands should consider creating more affordable beauty products with innovative beauty tools and unique applicators to compete with expensive luxury beauty brands and attract more customers. ## Workshop question What is a social cause your consumer really cares about, and how will it impact perception of your brand? ## Trend signals for Precision Cosmetics Trend score 5.1 out of 10, from popularity 79%, activity 65%, freshness 8%. - Popularity: 79% - Activity: 65% - Freshness: 8% ## Examples of the Precision Cosmetics trend 4 featured examples from May 16 to Oct 4, 2017. - [Ergonomic Mascara Wands](https://www.trendhunter.com/trends/lash-180): Lash 180's Brush Helps Consumers Lengthen, Curl, Define & Volumize Lashes (Category: Fashion) Implication: The beauty industry can create more ergonomic beauty tools like the Lash 180's mascara wand with innovative designs that enhance both functionality and comfort. - [LED Lip Gloss Applicators](https://www.trendhunter.com/trends/led-light-up-lip-gloss): Raepak's Light-Up Lip Gloss Container Also Includes a Mirror (Category: Fashion) Implication: Cosmetic brands can adopt and market Raepak's LED-lit beauty tools to enhance their product lines. - [Pizza Cutter-Inspired Eyeliners](https://www.trendhunter.com/trends/colorstay-exactify-liquid-liner): Revlon's 'ColorStay Exactify Liquid Liner' is Incredibly Precise (Category: Fashion) Implication: The cosmetics industry can leverage wheel applicator eyeliners to offer innovative and precise eye makeup solutions. - [Brush-On Perfumes](https://www.trendhunter.com/trends/brushon-perfume): This Fragrance from Byredo is Available With a Brush-On Applicator (Category: Fashion) Implication: The fragrance industry can benefit from innovative and easy-to-use products like brush-on perfumes that cater to the needs of their customers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)