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# Precise Purchase
Consumers opt for hyper-efficient ways to purchase products on and offline.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 20, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/precise-purchase

## Key Figures

- Trend score: 5.0/10
- Evidence articles: 5

## What is the Precise Purchase trend?

**Precise Purchase:** Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, which speaks to a distinct shift away from physical shops. Moreover, the ability to shop at will while still having rigid standards recognized reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jan 14, 2014 to Oct 28, 2015
- Published: Apr 20, 2014
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Examples of the Precise Purchase trend

5 featured examples from Jan 14, 2014 to Oct 28, 2015.

- [Consumer-Friendly Delivery Services](https://www.trendhunter.com/trends/package-deliveries): Parcel Tailors Package Deliveries to Shoppers' Schedules (Category: Business)
  Implication: Parcel's service highlights the need for e-commerce companies to prioritize the customer experience and provide convenient delivery options.
- [Price-Based Search Engines](https://www.trendhunter.com/trends/wannaspend): WannaSpend Suggests Gift Ideas That Match Your Budget to Save Time (Category: Business)
  Implication: WannaSpend's price-based search engine can enhance the gifting experience on e-commerce platforms, increasing customer satisfaction.
- [Crowdsourced Fashion Retail](https://www.trendhunter.com/trends/plus-size-online-shopping): A New Site Could Completely Change Plus Size Online Shopping (Category: Fashion)
  Implication: Fitbay disrupts the fashion retail industry by providing a crowdsourced shopping platform that connects people with similar body types for personalized recommendations.
- [Immediate Access Shopping Apps](https://www.trendhunter.com/trends/amazon-flow): Amazon Flow Gives Users the Ability to Scan Anything, Anywhere (Category: Tech)
  Implication: Disruptive innovation opportunity: Incorporate scanning and instant shopping features into existing e-commerce platforms to enhance the user experience.
- [Same-Day Delivery Apps](https://www.trendhunter.com/trends/delivery-shopping): Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day (Category: Tech)
  Implication: The e-commerce industry can take advantage of the rising trend of same-day delivery services to enhance customer satisfaction and gain a competitive edge.

## Themes within the Precise Purchase trend

### Hyper-Convenient Shopping Experience

Consumers opt for ultra-convenient and tailored shopping experiences that cater to individual budgets and schedules.

### Price-Based Search Engines

Price-based search engines suggest gift ideas based on consumer's budget to save time and provide innovative options for all.

### Immediate Access Shopping Apps

Immediate access shopping apps like Amazon Flow provide consumers with the ability to scan any item, find prices, and shop instantly satisfying impulsive shopping habits.

## What the Precise Purchase trend means for industry

### For Retail Industry

Retail industry professionals can leverage hyper-convenient shopping experiences to cater to individual budgets and schedules and provide tailor-made services to their customers.

### For Fashion Industry

Fashion industry professionals can use crowdsourced retail options to deliver a personalized shopping experience to customers with similar body types.

### For Delivery Service Industry

The delivery service industry can utilize same-day delivery apps to offer rush orders and time-based deliveries to attract devoted and time-conscious customers.

## Trend signals for Precise Purchase

Trend score 5.0 out of 10, from popularity 84%, activity 59%, freshness 8%.

- Popularity: 84%
- Activity: 59%
- Freshness: 8%

## Recent trend clusters

- [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle)
- [Player Imprints](https://www.trendhunter.com/protrends/athlete-inspired-shoes) (Fashion)
- [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle)
- [Release Theater](https://www.trendhunter.com/protrends/themed-whiskey-releases) (Lifestyle)

## Trending in Business

- [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1)
- [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf)
- [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville)
- [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar)

All articles: [Business](https://www.trendhunter.com/business)
