# Precious Care Diamond-infused skincare products are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 28, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/precious-care ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Precious Care trend? **Precious Care:** The infusion of diamonds into skincare items is on the rise as consumers seek increasingly distinct products in this relatively oversaturated market. The incorporation of this ingredient allows for the product to be categorized as a luxury good. ## The consumer insight behind the Precious Care trend The movement for health and wellness has caused individuals to review and update their self-care rituals. Consumers with disposable income, who are often in the mindset of "treating themselves," prioritize elevated options in this space. Not only do these products allow consumers to feel like they are taking care of their various needs in the beauty and wellness department, but they also prompt consumers to enjoy a sense of status. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2017 to Sep 27, 2018 - Published: Sep 28, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Precious Care trend ### Luxury Self-Care The incorporation of diamonds in skincare allows consumers to feel like they are taking care of their various beauty and wellness needs while enjoying a sense of status. ### Science-backed Natural Ingredients Skincare brands are using carefully selected ingredients, such as natural diamond powders, to offer science-backed luxury anti-aging solutions. ### Collagen Boosting Skincare Skincare products that support the natural production of collagen, diminish signs of visible aging and promote a radiant, youthful appearance are gaining popularity. ## What the Precious Care trend means for industry ### For Beauty and Personal Care The infusion of diamonds in skincare products is a luxury trend that offers opportunities for brands to create high-end formulations in the beauty and personal care industry. ### For Luxury Goods The use of diamonds in skincare products elevates them to the status of luxury goods, offering opportunities for luxury brands to expand into the beauty industry. ### For Biotechnology and Cosmeceuticals Skincare brands are incorporating science-backed natural ingredients in their formulations, which requires R&D efforts to create effective and innovative products, a space for biotechnology and cosmeceuticals to thrive. ## Workshop question Conceptualize a product that would cater to consumers who are willing to splurge in their purchase decisions. ## Trend signals for Precious Care Trend score 3.1 out of 10, from popularity 48%, activity 38%, freshness 8%. - Popularity: 48% - Activity: 38% - Freshness: 8% ## Examples of the Precious Care trend 5 featured examples from Aug 11, 2017 to Sep 27, 2018. - [Diamond-Infused Skincare](https://www.trendhunter.com/trends/forever-flawless-black-diamond-collection): Forever Flawless' Black Diamond Collection Features Black Diamond Powder (Category: Fashion) Implication: The luxury skincare industry can seize the opportunity to offer diamond-infused and scientifically backed products to meet the growing consumer demand for premium skincare product… - [Precious Stone Skin Creams](https://www.trendhunter.com/trends/gold-cream): The Forever Flawless Diamond-Infused 24K Gold Cream is Lavish (Category: Fashion) Implication: Disruptive innovation opportunity for skincare companies to create premium products with unique, high-quality ingredients. - [Strobing Diamond-Infused Creams](https://www.trendhunter.com/trends/illuminating-moisturizer): Algenist's Optical Illuminating Moisturizer Creates a Healthy Glow (Category: Fashion) Implication: The skincare industry can explore incorporating diamond peptides to create high-end, anti-aging creams and serums. - [Diamond-Infused Brightening Scrubs](https://www.trendhunter.com/trends/brightening-scrub): This Luxe Skincare Product Comes in a Crown-Shaped Container (Category: Fashion) Implication: Skincare companies can invest in creating high-end and luxurious products by incorporating diamond and other natural brightening agents for better skin quality. - [Diamond-Infused Collagen Skincare](https://www.trendhunter.com/trends/collagen-boost): Forever Flawless' Collagen Boost Collection is Age-Defying (Category: Fashion) Implication: Opportunity for disruptive innovation within the beauty and cosmetics industry by incorporating diamond powder, botanical extracts, and collagen-boosting ingredients into skincare… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - 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