# Practical Produce Fresh fruits are made more enticing with user-friendly wrappers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/practical-produce ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Practical Produce trend? **Practical Produce:** While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 1, 2016 to Aug 8, 2017 - Published: Aug 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Practical Produce trend ### Innovative Produce Packaging Fruits and vegetables are being repositioned in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. ### Functional Fruit Packaging Fruit packaging is being designed with busy lifestyles in mind, such as washable containers that double as snack bowls or candy-inspired wrappers that make healthy fruits more appealing. ### Creative Produce Packages Stylish and eye-catching produce packaging is becoming popular among consumers looking to incorporate a greater variety of fresh fruits and vegetables into their diets for the purposes of health. ## What the Practical Produce trend means for industry ### For Food Retail Food retailers could investigate innovative produce packaging design to promote healthier eating options and to increase sales. ### For Packaging Design The field of packaging design can explore creative and sustainable ways to package fresh produce to make them more appealing and user-friendly for busy consumers. ### For Consumer Goods Consumer goods manufacturers can incorporate innovative produce packaging designs to provide consumers with functional and fashionable packaging that stands out in the crowded retail space. ## Workshop question What is the greater consumer context behind how your offerings are being used? How can you better cater to that need? ## Trend signals for Practical Produce Trend score 4.0 out of 10, from popularity 46%, activity 66%, freshness 8%. - Popularity: 46% - Activity: 66% - Freshness: 8% ## Examples of the Practical Produce trend 4 featured examples from Dec 1, 2016 to Aug 8, 2017. - [Snapping Snack Fruit Packaging](https://www.trendhunter.com/trends/container-packaging): The DOLE 'GO Berries!' Fruit Container Packaging Breaks Apart (Category: Lifestyle) Implication: This trend can apply to all kinds of fresh food products, not just fruit, creating opportunities for packaging innovation - [Candy-Inspired Produce Wrappers](https://www.trendhunter.com/trends/natures-candy): These Packages Present Fruits as Nature's Candy (Category: Lifestyle) Implication: Opportunity for food packaging companies to explore creative and eye-catching designs for healthy food products. - [Washable Fresh Fruit Packaging](https://www.trendhunter.com/trends/fruit-pack): The 'Fruit Bowl' Stores Fruit for Quick Washing and Consumption (Category: Lifestyle) Implication: The 'Fruit Bowl' presents an innovative opportunity for food packaging companies to develop sustainable and functional solutions for preserving and consuming fresh produce. - [Orange Package Collections](https://www.trendhunter.com/trends/orange-package): CHUCHENG Oranges Boast Creative Single and Multi-Packs (Category: Lifestyle) Implication: The packaging industry can explore disruptive innovation by embracing creative designs that go beyond functional aspects and focus on aesthetics and user experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)