# Powdered Serum Skincare brands deliver active ingredients in powdered form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 18, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/powdered-serum ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Powdered Serum trend? **Powdered Serum:** In the standard skincare routine, serums are thin liquid formulas that deliver the most potent, active ingredients meant to treat, hydrate, reduce pigmentation, and/or boost skin turnover rates. Now, brands are delivering those same active ingredients in powder formulations--either to maintain the potency of the ingredients or to offer a more innovative product experience. ## The consumer insight behind the Powdered Serum trend Consumers who are passionate about skincare often seek out products they they believe to be the most innovative and most effective. With people now more knowledgeable about the science behind various products, ingredients and formulas, brands are having to deliver more than just adequate branding in order to compete in this space. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 22, 2019 to Mar 1, 2021 - Published: May 18, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Powdered Serum trend ### Powdered Skincare Skincare brands are delivering potent active ingredients in a powdered form to offer a more innovative product experience. ### Customizable Skincare Consumers are seeking to increase the potency and tailor the features of their skincare products by turning to customizable boosters. ### Water-activated Skincare Water-activated skincare products, such as vitamin-packed powdered cleansers, are gaining popularity due to their gentle and customizable nature. ## What the Powdered Serum trend means for industry ### For Cosmetics Market The cosmetics industry can explore innovative ways to offer consumers potent active ingredients, customization, and water-activated products. ### For Pharmaceutical Industry The pharmaceutical industry can leverage scientific knowledge about ingredients and formulas to disrupt the skincare space with innovative, potent, and effective products. ### For Packaging Industry The packaging industry has an opportunity to develop sustainable solutions that enhance the appeal and efficacy of skincare products, such as eco-friendly and travel-friendly packagings for powdered skincare formulas. ## Workshop question How is your brand catering to the educated consumer? ## Trend signals for Powdered Serum Trend score 3.2 out of 10, from popularity 44%, activity 41%, freshness 10%. - Popularity: 44% - Activity: 41% - Freshness: 10% ## Examples of the Powdered Serum trend 4 featured examples from Apr 22, 2019 to Mar 1, 2021. - [Vitamin-Packed Powdered Cleansers](https://www.trendhunter.com/trends/powdered-cleanser): The Hanskin Vitamin C Glow Powder Cleanser Activates with Water (Category: Fashion) Implication: The skincare industry can continue to innovate with customized, waterless, and longer-lasting formulas with an emphasis on natural ingredients. - [Powdered Skincare Boosters](https://www.trendhunter.com/trends/cshot-vitamin-c-powder): The C-Shot Vitamin C Powder Adds Brightness to Serums & Moisturizers (Category: Fashion) Implication: The skincare industry can explore the adoption of powdered skincare boosters as a disruptive innovation opportunity to meet the growing demand for customizable and effective skinc… - [Beautifying Vitamin C Powders](https://www.trendhunter.com/trends/vitamin-c-powder): Neogen's Real Vita C Powder Lemon Works Around the Risk of Oxidation (Category: Fashion) Implication: The skincare industry can leverage the trend of pure Vitamin C products and stable derivatives to develop innovative and effective formulations. - [Mattifying Skincare Boosters](https://www.trendhunter.com/trends/skincare-booster): The Sephora Collection Clear Skin Days Customizes Serums & Sunscreens (Category: Fashion) Implication: The beauty industry can benefit from this trend by developing customizable skincare products and adding mattifying properties to existing products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)