# Powdered Protection Sunscreen is reformatted for easy application to better suit daily use. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jan 3, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/powdered-protection ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Powdered Protection trend? **Powdered Protection:** With consumers being more aware of the necessity of using sunblock daily, sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts. ## The consumer insight behind the Powdered Protection trend Consumers who communicate mostly through social media are spending more time taking and reflecting upon photos of themselves than any other generation. This creates an increased emphasis on appearance. As a result, consumer needs specific to skincare, cosmetics, fashion, etc are shifting to address multiple aesthetic needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 15 to May 10, 2018 - Published: Jan 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Powdered Protection trend ### Powdered Sunscreen Products Sunscreen in powdered formats have grown in popularity due to their simple and non-greasy application, unlike their traditional counterparts. ### Multifunctional Sun Protection Sun protection products that also offer additional benefits to skin, such as rejuvenation and cosmetic finishing, are rising to meet consumer needs. ### Brush-On Sunscreens Convenient, cosmetic-like sunscreen applicators that offer mess-free and easy reapplication are growing in demand. ## What the Powdered Protection trend means for industry ### For Beauty The rise of multifunctional and innovative sun protection products reflects an increasing consumer demand for beauty and cosmetics that provide both aesthetic and functional value. ### For Travel The development of convenient and portable sun protection products, such as brush-on and powder formats, offer travelers streamlined solutions for maintaining skin health while on-the-go. ### For Health and Wellness The increased awareness of the importance of daily sun protection reflects a growing health and wellness trend towards proactive self-care, particularly in the area of skincare and preventative health measures. ## Workshop question Consider how your brand could reinvent one of your traditional offerings to better meet the needs of your consumers. ## Trend signals for Powdered Protection Trend score 3.1 out of 10, from popularity 53%, activity 31%, freshness 8%. - Popularity: 53% - Activity: 31% - Freshness: 8% ## Examples of the Powdered Protection trend 4 featured examples from Feb 15 to May 10, 2018. - [Brush-On Sun Protection](https://www.trendhunter.com/trends/sunforgettable-brushon-sunscreen): Colorescience's Sunforgettable Brush-On Sunscreen Easily Shields the Skin (Category: Fashion) Implication: Disruptive Innovation Opportunity: Develop new skincare products that incorporate brush-on sunscreens as a daily essential for protecting the skin from UV damage. - [Protective Setting Powders](https://www.trendhunter.com/trends/makeup-setting-powder): Supergoop's Makeup Setting Powder Delivers SPF 45 Protection (Category: Fashion) Implication: The beauty and cosmetics industry can explore the potential of dual-function products and refillable packaging to capture market share and meet consumer demand for convenience and… - [Translucent Powder Sunscreens](https://www.trendhunter.com/trends/brush-on-block): The 'Brush On Block' Sunscreen is Suitable for Sensitive Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate sunscreen products for the personal care industry to cater to consumers with sensitive skin. - [Summer-Ready Skin Kits](https://www.trendhunter.com/trends/lifes-a-beach-kit): Peter Thomas Roth's 'Life's A Beach Kit' Features 45 SPF (Category: Fashion) Implication: Companies in skincare industry can design ready-to-use skin kits, like 'Life's A Beach Kit,' targeting consumers who value convenience and efficiency. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)