# Powdered Nutrients Health-boosting beverages take on powdered form for convenience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/powdered-nutrients ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Powdered Nutrients trend? **Powdered Nutrients:** Linked to the cult of convenience as well as the preventative self-care movement, refreshing vitamin beverages sold as a powder in single servings offer consumers an instant energy boost. Such powdered supplements help consumers absorb the nutritional value of the foods they consume, while it also contributes to one's total daily water consumption and complements the nutrients received through diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 6, 2015 to Jun 4, 2016 - Published: Dec 22, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Powdered Nutrients trend ### Powdered Supplements Powdered supplements offer a quick, convenient and easily absorbable way to consume a rich source of vitamins and nutrients. Companies can tap into this growing trend by experimenting with new flavors and ingredients, as well as creating single-serving packaging. ### Functional Beverages As consumers seek out drinks that offer more than just hydration, functional beverages that provide added health benefits are becoming increasingly in demand. Brands can capitalize on this trend by creating beverages that cater to specific health benefits, like energy, mental clarity, or hydration. ### All-Natural Ingredients As consumers become more health-conscious, products that contain all-natural ingredients are becoming more popular. Companies can differentiate themselves by creating products that use only high-quality, organic ingredients, like coconut water and acacia gum. ## What the Powdered Nutrients trend means for industry ### For Nutraceuticals The nutraceutical industry can benefit from the trend of powdered supplements, by creating products that are easily digestible and have a high nutritional value. ### For Functional Beverages The functional beverage industry can capitalize on the trend of drinks that offer additional health benefits, by creating beverages that cater to specific needs and are made with all-natural ingredients. ### For E-commerce The e-commerce industry can benefit from the growing trend of convenient, single-serving packaging, by creating an easy-to-use online platform that offers a wide range of options for consumers looking to buy powdered supplements and functional beverages. ## Workshop question Stripped down to bare essentials, what would be the simplest way to consumer your product? ## Trend signals for Powdered Nutrients Trend score 2.5 out of 10, from popularity 44%, activity 24%, freshness 8%. - Popularity: 44% - Activity: 24% - Freshness: 8% ## Examples of the Powdered Nutrients trend 5 featured examples from Nov 6, 2015 to Jun 4, 2016. - [Mind-Boosting Water Packets](https://www.trendhunter.com/trends/water-packets): These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs' (Category: Lifestyle) Implication: Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing. - [Coconut Water Powders](https://www.trendhunter.com/trends/coconut-water-powder): This Aloha Product Adds Hydrating Properties and Sweetness (Category: Lifestyle) Implication: Opportunity for companies in the food and beverage industry to explore and develop alternative sweeteners and healthy beverage options. - [Pungent Energy Powders](https://www.trendhunter.com/trends/energy-powders): The Portable Wakasa Japanese Drink Revives the Body with Garlic and Apricot (Category: Lifestyle) Implication: The health food and beverages industry can explore incorporating natural ingredients and unique flavor combinations to create energizing products that cater to consumer preference… - [Electrolyte-Boosting Powders](https://www.trendhunter.com/trends/drink-packet): The DripDrop Drink Packets Increase Hydration While Exercising (Category: Lifestyle) Implication: The fitness and sports nutrition industry can explore opportunities in developing innovative products that optimize hydration and provide essential nutrients for active individual… - [High-Energy Water Packets](https://www.trendhunter.com/trends/water-packet): Four Sigma Foods' Sport Herbs Satchel Enriches Water (Category: Lifestyle) Implication: Opportunity for the nutraceutical industry to leverage the superfood trend to develop new products for consumer health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)