# Powder Cleanse Powder-based cleansers prevent skin damage while exfoliating. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 22, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/powder-cleanse ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Powder Cleanse trend? **Powder Cleanse:** Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it. ## The consumer insight behind the Powder Cleanse trend Consumers have become more knowledgable about skincare thanks to the accessibility of information online. With the average consumer spending more time developing skincare rituals, they seek out brands that stay up-to-date with modern interests and innovations. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 22, 2020 to Oct 31, 2022 - Published: Jan 22, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Powder Cleanse trend ### Powder-based exfoliation Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it. ### Waterless cleansing Consumers are turning to concentrated, waterless skincare products that can be activated with water as needed. ### Culturally hybrid beauty Beauty brands are fusing cultural richness, rituals, and spirituality from different parts of the world to create innovative beauty products that support women around the world. ## What the Powder Cleanse trend means for industry ### For Beauty and skincare Innovation opportunities include the development of waterless, powder-based, and culturally hybrid skincare and beauty products. ### For Travel and tourism Powder-based and waterless skincare products are ideal for travel and would appeal to conscious travelers as they reduce plastic and water waste. ### For Sustainability With the rise of zero-waste and waterless skincare products, there is an emerging opportunity for sustainability-focused brands to innovate in the field of skincare. ## Workshop question How is your brand keeping up with consumers changing expectations? ## Trend signals for Powder Cleanse Trend score 4.2 out of 10, from popularity 54%, activity 58%, freshness 13%. - Popularity: 54% - Activity: 58% - Freshness: 13% ## Examples of the Powder Cleanse trend 6 featured examples from Oct 22, 2020 to Oct 31, 2022. - [Powder-to-Foam Face Washes](https://www.trendhunter.com/trends/zero-waste-face-cleanser): Evolvetogether's Zero-Waste Face Cleanser Comes in Dissolvable Packs (Category: Eco) Implication: This industry can leverage dissolvable packaging and powder-to-foam formulas to appeal to environmentally-conscious consumers who prioritize convenience, quality, and sustainabili… - [Deep-Cleansing Skincare Powders](https://www.trendhunter.com/trends/cleansing-skincare-powder): Tropic Skincare's Clear Slate Supports Oily Skin & Enlarged Pores (Category: Fashion) Implication: The skincare industry can explore the development of water-activated products and innovative ingredients like encapsulated plant enzymes to cater to specific skin concerns. - [Vitamin-Packed Powdered Cleansers](https://www.trendhunter.com/trends/powdered-cleanser): The Hanskin Vitamin C Glow Powder Cleanser Activates with Water (Category: Fashion) Implication: The skincare industry can continue to innovate with customized, waterless, and longer-lasting formulas with an emphasis on natural ingredients. - [Waterless Foaming Facial Cleansers](https://www.trendhunter.com/trends/waterless-foaming-facial-cleanser): Skincare Brand Aroha Oils Launched the Sunehri Facial Cleanser (Category: Fashion) Implication: The skincare industry can benefit from developing waterless, herbal, and powder-to-foam based products to meet the growing demand for natural and gentle skincare routines. - [Free-From Cleansing Powders](https://www.trendhunter.com/trends/clarifying-cleansing-powder): Juno & Co Recently Launched a New Clarifying Cleansing Powder (Category: Fashion) Implication: Opportunity to incorporate unique and innovative natural ingredients and formulas in skincare and beauty products, appealing to consumers who prioritize clean and effective produc… - [Culturally Hybrid Skincare Lines](https://www.trendhunter.com/trends/prakti): Prakti Launches its First Product Based on Cultural Hybridity (Category: Fashion) Implication: Beauty industry players can capitalize on the trend of culturally-inspired skincare by blending traditional and modern beauty concepts. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)