# Pouch Consumption Nutritious snack options in pouches are now marketed to adult consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pouch-consumption ## Key Figures - Trend score: 4.4/10 - Evidence articles: 9 ## What is the Pouch Consumption trend? **Pouch Consumption:** Food brands are offering products in to-go snack pouches that are typically associated with children's food and snack products--but are instead being marketed to adults. Products in this space include everything from coffee-flavored protein pouches to gut-friendly liquid snacks. ## The consumer insight behind the Pouch Consumption trend When it comes to snack options, consumers are concerned with both convenience and health. Items that are the former aren't always nutritious, but this is changing as busy consumers demand that brands are more flexible in adapting to both their lifestyles and their nutritious needs. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 15, 2019 to Jun 10, 2022 - Published: Dec 3, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Pouch Consumption trend ### Adult Snack Pouches Food brands are offering snacks in to-go pouches typically associated with children's snack products but are instead marketed to busy adults. ### Gut-Friendly Snacks Food and beverage products are increasingly formulated with ingredients that support good bacteria in the gut and promote digestive health. ### Convenient and Nutritious Food Packaging Brands are creating packaging that allows for on-the-go consumption while also providing consumers with healthier and more nutritious options. ## What the Pouch Consumption trend means for industry ### For Food and Beverage The food and beverage industry can adapt by introducing healthier and more convenient snacks that cater to busy, health-conscious consumers. ### For Packaging The packaging industry can innovate by creating more convenient and portable options for food and beverage products that appeal to consumers on-the-go. ### For Health and Wellness The health and wellness industry can explore new formulations and ingredients that promote gut health and support the general wellness of consumers. ## Workshop question How could your brand prioritize convenience for its customers? ## Trend signals for Pouch Consumption Trend score 4.4 out of 10, from popularity 66%, activity 54%, freshness 12%. - Popularity: 66% - Activity: 54% - Freshness: 12% ## Examples of the Pouch Consumption trend 9 featured examples from Feb 15, 2019 to Jun 10, 2022. - [Complete Vegetable Beverage Pouches](https://www.trendhunter.com/trends/saladpower): SaladPower Combines Healthy Ingredients with Convenience (Category: Lifestyle) Implication: Opportunity for companies to expand their product lines to cater to the growing demand for healthy and convenient vegetable-based drinks. - [Brain-Boosting Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-blends): Brainiac Peanut Butter Blends are Enriched with Omegas & Choline (Category: Lifestyle) Implication: This industry can innovate by infusing more functional ingredients into everyday foods to better serve consumers who are prioritizing health and wellness. - [Digestion-Supporting Liquid Snacks](https://www.trendhunter.com/trends/gut-health-snack): The Gutzy Organic Botanical Gut Health Snack is Plant-Based (Category: Marketing) Implication: Opportunity for food and beverage companies to create and market digestive health snacks - [Icelandic-Style Pouched Yogurts](https://www.trendhunter.com/trends/grahams-skyr): The New Graham’s Skyr Pouches are Ideal for Enjoyment Anywhere (Category: Marketing) Implication: Exploring new packaging formats, such as pouches, can revolutionize the food packaging industry and cater to consumer preferences. - [Portable Tropical-Flavored Fruit Pouches](https://www.trendhunter.com/trends/gogo-squeezs-tropicalz): GoGo squeeZ's Tropicalz are Made from 100% Fruit (Category: Lifestyle) Implication: The food and beverage industry sees a disruptive innovation opportunity in creating healthy, on-the-go snacks for busy consumers. - [Squeezable High-Protein Cheeses](https://www.trendhunter.com/trends/primula-cheese-products): These Primula Cheese Products are Arriving in Two Flavors (Category: Marketing) Implication: Opportunities for food processors to create new high-protein products with convenient packaging and unique flavors to cater to evolving consumer demand. - [Stimulating Protein Pouch Supplements](https://www.trendhunter.com/trends/fuel-for-fire-coffee-smoothie): The Fuel For Fire Coffee Smoothie Has 122 Calories Per Pack (Category: Lifestyle) Implication: Expand innovation in protein supplements and other nutritional products, exploring unique flavors and packaging designs to enhance convenience and appeal to health-conscious consu… - [Gut-Friendly Snack Pouches](https://www.trendhunter.com/trends/gut-friendly-snack): Gutzy Organic Pouches Contain Prebiotic Fiber to Support a Healthy Gut (Category: Lifestyle) Implication: The food and beverage industry can tap into the trend of gut-friendly snacks by developing innovative products that promote gut health and convenience. - [Turmeric-Infused Coffee Pouches](https://www.trendhunter.com/trends/golden-milk-gold-coffee): Golden Milk Gold Coffee is Less Acidic Than Black Coffee (Category: Lifestyle) Implication: The beverage industry can explore more turmeric-based beverage offerings, particularly for those looking to move away from high-acid coffee options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)