# Potable Pet Brands design beverages for pets inspired by human equivalents. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/potable-pet ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Potable Pet trend? **Potable Pet:** Pets are an important part of many people's lives, with many people earnestly considering their pets part of the family. Taking this conception literally, pet brands offer up pet-friendly versions of human beverages like coffee, beer, and wine. Pets themselves would be just as fulfilled with treats, but brands that understand where consumers' sentimentality lies open up the opportunity to create needs and desires where none might have existed initially. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 22, 2016 to Oct 30, 2017 - Published: Nov 1, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Potable Pet trend ### Human-inspired pet beverages Creating pet-friendly versions of human beverages like coffee, beer, and wine opens up the opportunity to create needs and desires where none might have existed initially. ### Non-alcoholic pet drinks Pet brands offer up non-alcoholic beverages like mock beer and wine for pets to share with their owners without risking their health. ### Natural and healthy pet beverages Creating natural pet beverages using healthy ingredients like fruits, vegetables, and roots that offer health benefits and anti-aging properties can attract pet owners who care about treating their pets right. ## What the Potable Pet trend means for industry ### For Pet food and beverage Business professionals dealing with pet food and beverage can explore new opportunities by creating pet-friendly versions of human drinks and natural and healthy beverages without harmful ingredients. ### For Pet health and wellness Professionals in pet health and wellness can benefit by creating pet drinks that offer health benefits like improved digestion for pets. ### For Alternative pet careers Entrepreneurs interested in alternative pet careers can explore the opportunity to create mock beer and wine for pets to share with their owners and come up with natural beverages with ingredients that offer anti-aging properties. ## Workshop question How could your brand appeal to consumers' senses of sentimentality? ## Trend signals for Potable Pet Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%. - Popularity: 47% - Activity: 41% - Freshness: 8% ## Examples of the Potable Pet trend 4 featured examples from Nov 22, 2016 to Oct 30, 2017. - [Non-Alcoholic Dog Beers](https://www.trendhunter.com/trends/bullet-beer): DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs (Category: Lifestyle) Implication: The pet food and beverage industry can capitalize on consumers' growing interest in premium, healthy, and sensory pet products by developing more innovative and customizable optio… - [Feline Wine Brands](https://www.trendhunter.com/trends/pet-winery): Pet Winery Offers Faux Wines for People's Pets (Category: Lifestyle) Implication: The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members. - [Dog-Centric Craft Beers](https://www.trendhunter.com/trends/bark-brew): Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties (Category: Lifestyle) Implication: Manufacturers and companies that create pet food and beverage products, including craft brews, are experimenting with premium, healthy and digestible offerings for pets. - [Natural Dog Coffees](https://www.trendhunter.com/trends/coffee-for-dogs): Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative products, like coffee for dogs, that cater to pet owners' desire for natural and unique offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)