# Potable Collagen Health beverages incorporate collagen for maximum anti-aging power. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/potable-collagen ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Potable Collagen trend? **Potable Collagen:** As consumers look to make dietary choices that don't hinder wellness goals, many are seeking out health beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. ## At a Glance - Evidence: 6 featured examples - Articles from: May 5, 2015 to Jan 27, 2016 - Published: May 3, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Potable Collagen trend ### Beauty Drinks Companies are alluring consumers with beauty beverages infused with botanicals and vitamins, and fortified with collagen for skin radiance or other health benefits. ### Nutricosmetics Consumers are embracing ingestible supplements marketed as cosmetics, which offer a natural, science-informed approach to beauty challenges, and address multiple skin conditions. ### Multivitamin Beverages Aesthetic-boosting drinks infused with a range of vitamins, minerals, and nutraceuticals present a new market segment with high value for health-conscious consumers seeking efficient access to essential nutrients. ## What the Potable Collagen trend means for industry ### For Beauty and Personal Care Companies can leverage the potential of beauty drinks to reach and retain consumers looking for holistic wellness solutions, and develop multifunctional products that serve an array of skincare needs. ### For Health and Wellness Pharmaceuticals and nutraceuticals companies can pursue opportunities in the nutricosmetics space, to offer effective, natural solutions for skin repair, renewal, and rejuvenation. ### For Beverage Manufacturers can branch out into the production of multi-nutrient drinks, integrating essential vitamins and minerals, antioxidants, collagen or other innovative ingredients, to cater to health-conscious consumers and diversify their product offerings. ## Workshop question What added benefits can you emulate from adjacent industries to create a new category? ## Trend signals for Potable Collagen Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 8%. - Popularity: 60% - Activity: 43% - Freshness: 8% ## Examples of the Potable Collagen trend 6 featured examples from May 5, 2015 to Jan 27, 2016. - [Nutritional Anti-Aging Beverages](https://www.trendhunter.com/trends/functionalab): Nutricosmetics is a Line of Cosmetic Supplements by Functionalab (Category: Lifestyle) Implication: Opportunity for cosmetics companies to expand their product offerings by incorporating nutritional supplements that target specific complexion concerns. - [Beautifying Water Cocktails](https://www.trendhunter.com/trends/beauty-cocktail): This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer (Category: Lifestyle) Implication: Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks. - [Multivitamin Collagen Drinks](https://www.trendhunter.com/trends/collagen-drinks): 'COLLA-E' is Enriched with Seaweed and Passion Fruit Essence (Category: Lifestyle) Implication: Opportunity to expand product lines by incorporating paid high-end skincare dietary supplements in addition to topical products. - [Wrinkle-Reducing Drinks](https://www.trendhunter.com/trends/abh-drink): The ABH Drink Allows You to Sip Your Way to Better Skin (Category: Lifestyle) Implication: The beverage industry can explore the potential of beauty drinks and functional beverages to cater to consumers seeking skin-enhancing and health-boosting products. - [Skin-Firming Drinks](https://www.trendhunter.com/trends/anti-aging-drink): This Anti-Aging Drink from Thailand Promotes Healthy, Clear Skin (Category: Fashion) Implication: The functional foods industry can leverage the demand for internal health probiotic and digestive products by tapping into the trend of internal health drinks and other edible pro… - [Collagen-Infused Beauty Drinks](https://www.trendhunter.com/trends/beauty-beverage): This Beauty Beverage is Designed to Reduce the Signs of Aging (Category: Lifestyle) Implication: The beauty and wellness industry has the opportunity to capitalize on the growing demand for collagen-infused beauty drinks and develop comprehensive beauty solutions that promote… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)