# Post-Workout Care Post-exercise hair care products appeal for their ease and portability. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 2, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/postworkout-care ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Post-Workout Care trend? **Post-Workout Care:** Brands in the hair care industry are increasingly focused on niche benefits or targeting, and are now offering post-workout hair care products. Whether to give the appearance of clean hair or to moisturize and protect it, these products are marketed specifically for those who live active lifestyles. ## The consumer insight behind the Post-Workout Care trend Today's consumers are increasingly prioritizing their physical fitness due to their increased awareness on the subject, and they're having to balance this priority with their professional and personal responsibilities. Products and services that are able to make fitness more convenient–for example, by easing the transition from exercising to the next step in customers' routines–are alluring to consumers because they acknowledge and provide solutions for their busy schedules. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 20, 2018 to Feb 28, 2020 - Published: Mar 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Post-Workout Care trend ### Post-workout hair care products Brands are increasingly creating hair care products that are specifically marketed for people who lead active lifestyles, providing solutions to consumers' busy schedules. ### Convenience-focused fitness products Consumers are placing a higher priority on fitness, and products and services that make fitness more convenient are alluring to them. ### Ath-beauty solutions Skincare and haircare product lines are being categorized as ath-beauty, targeting consumers looking for gym bag-friendly solutions. ## What the Post-Workout Care trend means for industry ### For Hair care industry Companies in the hair care industry are focused on creating products that are specifically marketed for people with active lifestyles. ### For Fitness industry The fitness industry is seeing a rise in convenient products and services that cater to people with busy schedules. ### For Beauty industry The beauty industry is expanding its offerings to include ath-beauty solutions and gym bag-friendly products. ## Workshop question How could your brand prioritize convenience for its customers? ## Trend signals for Post-Workout Care Trend score 4.1 out of 10, from popularity 70%, activity 44%, freshness 9%. - Popularity: 70% - Activity: 44% - Freshness: 9% ## Examples of the Post-Workout Care trend 4 featured examples from Nov 20, 2018 to Feb 28, 2020. - [Heat-Activated Hair Conditioners](https://www.trendhunter.com/trends/hair-conditioner): Yuni Beauty's Leave-In Treatment Mist Pairs Well with Yoga (Category: Fashion) Implication: Products that cater to the needs of customers who lead an active lifestyle, through innovative and convenient no-rinse conditioning solutions. - [Invisible Hair Masks](https://www.trendhunter.com/trends/deep-conditioning-treatment): The Restless Circle is a Versatile Deep Conditioning Treatment (Category: Fashion) Implication: The Restless Circle hair mask caters to the beauty and personal care industry, specifically targeting consumers seeking versatile and convenient hair treatments. - [Gym-Friendly Personal Care Collections](https://www.trendhunter.com/trends/wet-n-wild-pump): 'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate within the personal care industry to cater to the needs of fitness enthusiasts. - [Post-Workout Hair Mists](https://www.trendhunter.com/trends/dry-shampoo-mist): Bumble and bumble's Dry Shampoo Mist Refreshes & Deodorizes Sweaty Hair (Category: Fashion) Implication: The beauty industry can leverage dual-phase formulas to create versatile and efficient products that cater to consumers' busy lifestyles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)