# Post-Wellness Brands offer virtual wellness services for people affected by COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 9, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/postwellness ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Post-Wellness trend? **Post-Wellness:** The "wellness" market isn't going away amid the COVID-19 pandemic, but brands in this space are shifting course to cater to consumers who are currently being told to stay at home. Virtual workshops, consultations and routines related to wellness are allowing individuals to take care of their various mental and physical needs indoors. ## The consumer insight behind the Post-Wellness trend Right now, the physical and psychological impact of people having to stay inside for an indefinite period of time is unknown--but the agreement is that it will have negative consequences. For consumers who were already wellness-minded prior to the onset of the COVID-19 pandemic, maintaining those routines (or developing them), is more crucial now than it was before. These individuals are turning to virtual alternatives that provide them with similar, if not the same, wellness experiences that they took part in when they weren't physically distancing. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 1 to Apr 9, 2020 - Published: Apr 9, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Post-Wellness trend ### Virtual Wellness Services As COVID-19 has forced individuals to stay indoors, brands in the wellness industry are pivoting towards virtual wellness experiences such as virtual workshops, consultations and routines. ### Shifting to Online Workshops and Services Industries are shifting their services from in-person counseling sessions to the virtual world to continue supporting their clients from remote locations. ### Interactive Healthcare Apps The pandemic has motivated the development of interactive healthcare apps that offer personalized health and wellness goals, routines, and supplement plans. ## What the Post-Wellness trend means for industry ### For Wellness Industry Virtual experiences from online consultations to virtual workshops have redefined this industry, attracting more customers that seek instant and remote wellness services. ### For Healthcare Industry The integration of telemedicine platforms has presented new possibilities for healthcare professionals to provide secure and safe medical consultations amid the pandemic. ### For Mental Health Industry Companies are promoting mental health awareness by partnering with organizations to provide virtual support and community programs for individuals to access professional help and reduce stigma. ## Workshop question How is your brand addressing the health-related impacts that COVID-19 has on its customers or employees? ## Trend signals for Post-Wellness Trend score 3.8 out of 10, from popularity 64%, activity 42%, freshness 9%. - Popularity: 64% - Activity: 42% - Freshness: 9% ## Examples of the Post-Wellness trend 5 featured examples from Apr 1 to Apr 9, 2020. - [Holistic Nutrition Consultations](https://www.trendhunter.com/trends/holistic-nutrition-consultation): Province Apothecary Creates Personalized Treatment Plans (Category: Lifestyle) Implication: The health and wellness industry can leverage virtual consultations and personalized treatment plans to offer holistic nutrition services to a broader customer base. - [Personalized Wellness Routine Apps](https://www.trendhunter.com/trends/careof-app): The Care/of App is Just as Customized as Its Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate personalized wellness apps into the wellness and fitness industry to provide customized experiences for consumers. - [Self-Care Live Chat Series](https://www.trendhunter.com/trends/live-chat-series): Netflix and Instagram Partner for the 'Wanna Talk About It?' Series (Category: Lifestyle) Implication: Disruptive innovation opportunity: Leveraging streaming platforms to create unique interactive experiences that combine entertainment and mental health support. - [Dating App Wellness Workshops](https://www.trendhunter.com/trends/isodating-101): The #Open Dating App is Hosting 'Iso-dating 101' (Category: Lifestyle) Implication: Online Dating companies can take advantage of the shift to virtual events and workshops that cater to their user's current needs and provide a competitive advantage. - [Free Wellness-Focused Webinars](https://www.trendhunter.com/trends/integra-health-centre): Integra Health Centre is Offering Free Webinars (Category: Social Good) Implication: Healthcare providers will need to invest in virtual health services and at-home wellness programs to remain competitive in the future. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)