# Posture Apparel Clothing with posture-correcting capabilities helps keep users mindful. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 9, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/posture-apparel ## Key Figures - Trend score: 5.7/10 - Evidence articles: 5 ## What is the Posture Apparel trend? **Posture Apparel:** Posture-correcting clothing items offer unique functions that keep people mindful as they go about their days, or certain activities. Products include everything from yoga pants that vibrate to correct positions, to socks that help monitor posture. ## The consumer insight behind the Posture Apparel trend The sedentary lifestyles that many people have become accustomed to living have had an impact on overall wellbeing, even for those who manage to fit in exercise. Sitting at a computer all day has inevitable health consequences, and people are looking to reduce the pain and strain of these lifestyles in preventative ways. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 8, 2018 to Aug 31, 2022 - Published: Nov 9, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Posture Apparel trend ### Posture-correcting Apparel A trend that offers posture-correcting capabilities to keep consumers mindful and alleviate pain caused by sedentary lifestyles. ### Wearable Technology Development of technology-integrated clothing and smart wearables that assist in posture-improvement and fitness tracking. ### Sustainability in Athletic Footwear Growing trends in eco-friendly & sustainable athletic apparel development. ## What the Posture Apparel trend means for industry ### For Fashion and Apparel Opportunity for fashion and apparel industries to invest in posture-corrective clothing and wearable technology. ### For Health and Wellness Opportunity for companies to develop wearable technology for posture-correcting and fitness-tracking to improve overall well-being. ### For Eco-Friendly Athletic Footwear Opportunity for the athletic footwear industry to invest in and develop sustainability practices for high-performance athletic footwear. ## Workshop question How is your brand helping customers face lifestyle challenges? ## Trend signals for Posture Apparel Trend score 5.7 out of 10, from popularity 86%, activity 74%, freshness 13%. - Popularity: 86% - Activity: 74% - Freshness: 13% ## Examples of the Posture Apparel trend 5 featured examples from Dec 8, 2018 to Aug 31, 2022. - [Discreet Posture-Correcting Shirts](https://www.trendhunter.com/trends/posture-reminder-tshirt): The 'Posture Reminder' T-Shirt Helps You Keep Ideal Alignment (Category: Lifestyle) Implication: The 'Posture Reminder' T-shirt represents an opportunity for the health and wellness industry to offer new products that promote better posture and prevent back pain. - [Fitness-Tracking Smart Socks](https://www.trendhunter.com/trends/sensoria-core): The Sensoria® Core Socks Track Steps, Speed, Calories and More (Category: Lifestyle) Implication: Companies in the sports and fitness technology industry are uniquely poised to develop and market smart wearables for fitness tracking and personalized coaching. - [Posture-Improving Tank Tops](https://www.trendhunter.com/trends/posture-tank): The Posture Tank Aims to Improve Posture Memory Using Gentle Reminders (Category: Lifestyle) Implication: The wearable technology industry can explore opportunities to develop more advanced posture-correcting devices that use muscle-focused feedback for long-term improvement. - [Entry-Level Running Shoes](https://www.trendhunter.com/trends/cloudgo): 'On' Launched the 'CloudGo' Lightweight Running Shoe (Category: Fashion) Implication: The launch of the CloudGo and the trend towards sustainable, entry-level, and tech-enhanced footwear represent opportunities for innovation and market growth in the athletic footw… - [Position-Correcting Yoga Pants](https://www.trendhunter.com/trends/nadi-x): Nadi X Yoga Pants Vibrate to Correct Posture (Category: Fashion) Implication: Opportunities to integrate technology in fitness apparel to improve performance and experience for users. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)