# Post-Password Consumers seek biometric security for app logins. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 22, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/postpassword-login ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Post-Password trend? **Post-Password:** Proving that biometric authentication systems have industry-spanning implications, login technology that does not require entering a password is being incorporated into apps. Initially integrated as a post-login payment method and for device activation, biometric security features eliminate the need for personal information and passwords. This alleviates consumer paranoia regarding digitally shared information, while further streamlining the process of joining the online world -- conflicting desires often seen in digital natives. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 4, 2013 to May 12, 2016 - Published: Oct 22, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Post-Password trend ### Biometric Security Biometric authentication systems are gaining popularity as consumers seek to eliminate the need for passwords and increase security. ### Streamlined Payment Platforms Businesses are creating simple and efficient payment apps to make mobile-based payments more accessible for both merchants and consumers. ### Innovative Authentication Devices Entrepreneurs are creating personal biometric devices to keep personal information safe by using an individual’s fingerprint as a form of identification. ## What the Post-Password trend means for industry ### For Technology The technology industry is at the forefront of biometric authentication and is continuing to create innovative ways to increase security online. ### For Finance The finance industry is using biometric identification and payment platforms to create secure and convenient online payment systems for consumers. ### For Mobile Devices As the use of mobile devices continues to expand, businesses are designing payment platforms and authentication technology specifically for mobile users. ## Workshop question What are you currently doing to ensure your consumer trusts your brand? ## Trend signals for Post-Password Trend score 3.3 out of 10, from popularity 55%, activity 38%, freshness 8%. - Popularity: 55% - Activity: 38% - Freshness: 8% ## Examples of the Post-Password trend 7 featured examples from Dec 4, 2013 to May 12, 2016. - [Hack-Proof Biometric Devices](https://www.trendhunter.com/trends/personal-biometric-device): This Personal Biometric Device Could Eliminate the Need for Passwords (Category: Tech) Implication: The cybersecurity industry can leverage biometric authentication technologies like JAR to enhance the security of digital systems and protect user data. - [Selfie-Unlocked Phone Apps](https://www.trendhunter.com/trends/password-app): The FaceCrypt Password App Unlocks Phones with a Selfie (Category: Tech) Implication: FaceCrypt app and similar password apps create opportunities for innovation in the data security industry, particularly in personal data storage, authentication, and privacy. - [Selfie Payment Platforms](https://www.trendhunter.com/trends/pay-by-selfie): Amazon's 'Pay by Selfie' Technology Lets Consumers Pay with Photos (Category: Tech) Implication: The 'Pay by Selfie' technology in the e-commerce industry opens up possibilities for businesses to enhance security and convenience in online transactions. - [No-Hands Payment Services](https://www.trendhunter.com/trends/hands-free-payment): Google's Hands Free Payment Lets You Pay Without Tapping a Card (Category: Business) Implication: The adoption of Hands Free payment by businesses like McDonald's and Papa John's presents an opportunity for fast food chains to improve customer experience with quicker and more… - [Password-Free Online Shopping](https://www.trendhunter.com/trends/paypal-touch-id): PayPal Touch ID Lets One Browse and Shop Without Stopping to Log In (Category: Tech) Implication: The e-commerce industry can capitalize on fingerprint recognition technology to enhance the security and ease of online shopping for their customers. - [Streamlined Payment Apps](https://www.trendhunter.com/trends/ultracash-payment-app): The UltraCash App Helps Consumers Take Advantage Of Mobile Payments (Category: Tech) Implication: The UltraCash app showcases the potential for disruptive innovation in the fintech industry by revolutionizing mobile payments through its streamlined approach and bank account in… - [Biometric Smartphones](https://www.trendhunter.com/trends/nexus-imprint): Nexus Imprint Simplifies Phone Security with a Built-In Fingerprint Scanner (Category: Tech) Implication: The technology industry can continue to innovate and improve biometric identification and fingerprint scanning capabilities to address growing security concerns. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)