# Postpartum Wellness Brands are curating products to support the health and relaxation of new moms. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Aug 1, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/postpartum-wellness ## Key Figures - Trend score: 4.4/10 - Evidence articles: 3 ## What is the Postpartum Wellness trend? **Postpartum Wellness:** While women have had access to an abundance of prenatal products, there has been a recent rise in wellness products specifically targeted to postnatal women. These offerings are intended to ease the transition into motherhood. Such products highlight how brands are curating their selection to better suit specific phases of their consumer’s life. ## The consumer insight behind the Postpartum Wellness trend With postpartum life having a substantial impact on a woman's physical and mental health, postpartum wellness products are intended to help new mothers set aside time for themselves. Such products highlight the need for support after pregnancy as women are often the primary caregivers for children. The growth of wellness products in this space reflects the self-care needs of modern women who are increasingly expected to balance all their responsibilities between work and home. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 28, 2018 to May 10, 2019 - Published: Aug 1, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Postpartum Wellness trend ### Postpartum Wellness Products The growth of wellness products for postpartum women reflects the self-care needs of modern women who are increasingly expected to balance all their responsibilities between work and home. ### Organic and All-Natural Baby Care A rising trend of baby care products made with natural and organic ingredients and free of synthetic substances is gaining popularity in response to the need for non-toxic and hypoallergenic options for babies. ### Subscription-Based New Mom Care Packages Subscription-based care packages for new moms are becoming increasingly popular to help new mothers set aside time for themselves and ease the transition into motherhood. ## What the Postpartum Wellness trend means for industry ### For Health and Wellness Companies can expand their product offerings to include postpartum wellness and baby care products that are free of synthetic ingredients and promote self-care and overall health. ### For Subscription Services Businesses can explore subscription-based service models and curated packages to meet the needs of new moms by offering monthly deliveries of high-quality, non-toxic products and support. ### For E-Commerce Online retailers can cater to the needs of new moms by providing easy-to-access and customizable options for postpartum wellness and baby care products that are organic, all-natural, and free of synthetic substances. ## Workshop question Consider how your brand’s products or services could better suit the needs of a specific consumer segment. ## Trend signals for Postpartum Wellness Trend score 4.4 out of 10, from popularity 75%, activity 50%, freshness 8%. - Popularity: 75% - Activity: 50% - Freshness: 8% ## Examples of the Postpartum Wellness trend 3 featured examples from Mar 28, 2018 to May 10, 2019. - [Monthly Motherhood Care Packages](https://www.trendhunter.com/trends/ecocentric-mom): Ecocentric Mom Offers a Subscription Service for New Moms (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop an e-commerce platform focused on selling products and subscription services for new moms. - [New Mom Care Kits](https://www.trendhunter.com/trends/mom-care-kit): Rael Boasts a Curated Collection of Organic and Wellness-Centric Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce personalized care kits that cater to specific needs of different customer groups, such as new moms. - [Free-From Baby Care Collections](https://www.trendhunter.com/trends/natural-baby-care-products): Saje Wellness Launched a Range of All-Natural Baby Care Products (Category: Lifestyle) Implication: The baby care industry can take advantage of the trend towards natural and hypoallergenic baby care products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)