# Post-Ironic Tourist Statement pieces celebrate the normcore in stereotypical tourist attire. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 21, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/postironic-tourist ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Post-Ironic Tourist trend? **Post-Ironic Tourist:** Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references, and the meanings attached to such kinds of utilitarian dress. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 7, 2016 to May 26, 2017 - Published: Feb 21, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Post-Ironic Tourist trend ### Post-Ironic Fashion The emergence of post-ironic fashion creates opportunities for brands to offer ironic, statement pieces inspired by normcore fashion. ### Retro Tropical Prints There is a resurgence in demand for old-school vintage tropical prints in fashion, and brands can take advantage of this trend to create statement pieces with retro images such as cityscapes and palm trees. ### Luxury Streetwear Collaborations between high-end and streetwear brands create opportunities for the former to appeal to a younger and trendier market while giving the latter more exposure to a broader audience. ## What the Post-Ironic Tourist trend means for industry ### For Fashion Fashion brands can incorporate retro, tropical prints and post-ironic fashion to create unique statement pieces and appeal to younger consumers. ### For Photography Brands can create premium camera straps for photographers with high-end materials that offer durability and longevity. ### For Footwear Collaborations between fashion brands and footwear brands create new designs and opportunities to appeal to a broader market with functional and stylish shoes. ## Workshop question How can your brand simplify its products and evoke a sense of nostalgia or familiarity in the process? ## Trend signals for Post-Ironic Tourist Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%. - Popularity: 51% - Activity: 58% - Freshness: 8% ## Examples of the Post-Ironic Tourist trend 6 featured examples from Jun 7, 2016 to May 26, 2017. - [Men's Couture Streetwear](https://www.trendhunter.com/trends/fallwinter-louis-vuitton): The Fall/Winter Louis Vuitton Collection Was Presented with Supreme (Category: Fashion) Implication: The fashion industry can leverage the popularity of streetwear and collaborate with other brands to create new and exciting collections. - [City-Centric Hawaiian Shirts](https://www.trendhunter.com/trends/wacko-maria-shirts): These Wacko Maria Shirts Have a Vintage Vacation-Ready Look (Category: Fashion) Implication: The fashion industry can integrate vintage aesthetic shirts into their collections, catering to those seeking nostalgic and unique attire. - [Minimalist Streetwear Visors](https://www.trendhunter.com/trends/dime-mtl): These Dime MTL Hats Use a Simplistic White and Gray Color Palette (Category: Fashion) Implication: Streetwear brands can take advantage of the minimalist trend and leverage the popularity of visors to attract new customers. - [Premium Artisan Camera Straps](https://www.trendhunter.com/trends/leather-camera-straps): The Cruick Leather Camera Straps are Designed to Last a Lifetime (Category: Tech) Implication: Disruptive Innovation Opportunity: Integrate smart features and wireless connectivity into camera straps to enhance the overall photography experience and streamline workflows. - [Tropical Skate Shoes](https://www.trendhunter.com/trends/vans-sneaker): These Vans Sneakers are Patterned with Hawaiian Hula Girls (Category: Fashion) Implication: The footwear industry can capitalize on the tropical sneaker trend by incorporating unique prints into their product lines. - [Masculine Bandanna-Print Sandals](https://www.trendhunter.com/trends/teva): BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design (Category: Fashion) Implication: Disruptive innovation opportunity: Integrating functional and fashionable elements in clothing and accessories to cater to diverse consumer preferences. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)