# Post-Ironic Clog Lucrative Crocs collaborations amplify the obsession with "ugly" footwear. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 22, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/postironic-clog ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Post-Ironic Clog trend? **Post-Ironic Clog:** Once considered a pariah in the world of footwear, the Crocs brand has reemerged as a benefactor of fashion's current fascination with the unsightly, exemplified in a stream of successful collaborations with streetwear brands and influencers alike. ## The consumer insight behind the Post-Ironic Clog trend The reflexive nature of fashion trends is increasing in the social media age, upending seemingly steadfast norms of what's considered stylish or tasteful. The clearest example of this is an increasing interest in "ugly" items. This approach to luxury design signifies a shift in what's considered truly exclusive. Put simply, a consumer's ability to "get" a design is more important than their ability to afford the item. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 5, 2017 to Feb 6, 2019 - Published: Feb 22, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Post-Ironic Clog trend ### Ugly Footwear Trend Collaborations and designs featuring 'ugly' footwear are gaining traction in the fashion industry. ### Comfort Meets Luxury Luxury fashion is incorporating comfort-focused designs to cater to a consumer preference for functionality. ### Punk and Metal Influences Design influences from punk and metal culture are being incorporated into fashion collaborations with Crocs. ## What the Post-Ironic Clog trend means for industry ### For Fashion Industry The fashion industry is responding to consumer demand for unique and comfortable yet stylish footwear designs. ### For Streetwear Industry Streetwear-centric brands are partnering with Crocs to cater to a younger demographic that desires new and unconventional styles. ### For Accessories Industry Collaborative accessories, like bags and jibbitz for Crocs, represent market opportunities for product diversification. ## Workshop question How can you take advantage of the current fascination with hyper-normal apparel in a way that highlights the cyclical nature of fashion? ## Trend signals for Post-Ironic Clog Trend score 3.4 out of 10, from popularity 45%, activity 49%, freshness 8%. - Popularity: 45% - Activity: 49% - Freshness: 8% ## Examples of the Post-Ironic Clog trend 6 featured examples from Oct 5, 2017 to Feb 6, 2019. - [Rubber Shoe-Inspired Bags](https://www.trendhunter.com/trends/pizzaslime): Pizzaslime and Crocs Work Together on a Capsule of Accessories (Category: Fashion) Implication: This industry can take advantage of the trend towards creating accessories that incorporate unique elements, such as iconic footwear designs and customization opportunities, to cr… - [Barbed Wire Graphic Clogs](https://www.trendhunter.com/trends/classic-clog): Post Malone Joins Crocs for Another Classic Clog Collaboration (Category: Pop Culture) Implication: The Post Malone x Crocs collaboration showcases disruptive innovation opportunities in celebrity-driven shoe designs that push aesthetic boundaries and leverage visual branding. - [Comfortable Grass Footwear](https://www.trendhunter.com/trends/grass-footwear): Crocs and Chinatown Market Launch a Turf-Inspired Silhouette (Category: Fashion) Implication: Footwear industry can explore innovative ways to incorporate unique textures and materials into their products, enhancing user experience. - [Skeletal Perforated Shoes](https://www.trendhunter.com/trends/pleasures-and-crocs): PLEASURES and Crocs Draw Inspiration from Punk Metal Culture (Category: Fashion) Implication: Fashion brands can explore alternative subcultures to create innovative and trendsetting designs. - [Streetwear-Themed Lifestyle Shoes](https://www.trendhunter.com/trends/alife-and-crocs): Alife and Crocs Joined Forces to Drop a Range of Footwear (Category: Fashion) Implication: Innovative collaborations between brands leading to the creation of hybrid footwear products that cater to different fashion styles and disrupt the age-old concept of traditional… - [Remixed Designer Clogs](https://www.trendhunter.com/trends/balenciaga-x-crocs): The Balenciaga x Crocs Collaboration Debuted at Paris Fashion Week (Category: Fashion) Implication: The fashion industry can explore collaborations between luxury brands and unconventional footwear brands to create unique and boundary-pushing products that appeal to a wider rang… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)