Posterior Care

Skincare brands target consumers' rear areas

Implications - With the influence of fit and "curvy" social media celebrities has come a magnified focus on consumers' – particularly women's' – rear areas, and skincare brands are honing in on this preference by offering products that purport to smooth and lift the posterior area. Such hyper-targeted items cater to consumers who don't want to commit to the more invasive procedures that would result in similar, albeit more significant, transformations.

Workshop Question - How could your brand hone in on an emerging consumer preference seen within the realm of social media?
SCORE 4
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28,587 Total Clicks
May 17 - Sep 18
This Year and Mild
FashionCosmetics
Featured Examples
Derriere-Lifting Masks - Uplift Revealed is Targeted Skincare Mask for the Buttocks
SCORE 4.1
This Year and Average 480 Clicks Pub: May 26, 18
Derriere-Lifting Masks
Uplift Revealed is Targeted Skincare Mask for the Buttocks
Individuals looking for highly targeted forms of self-care and skincare would likely take interest in Nannette De Gaspe’s Uplift Revealed: Tush mask. The product is made for an unusual, or... [More]
Galactic Posterior Masks - Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
SCORE 4.4
This Year and Average 627 Clicks Pub: Sep 7, 18
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
Over the past few years, consumers have become fairly familiar with sheet masks inspired by the world of K-beauty, as well as many other inventive masking solutions for various parts of the body—... [More]
Posterior-Specific Exfoliants - anese Created an Exfoliant Scrub Called 'That booty tho.'
SCORE 2.4
Untested 231 Clicks Pub: May 9, 17
Posterior-Specific Exfoliants
anese Created an Exfoliant Scrub Called 'That booty tho.'
While there are plenty of exfoliant scrubs that can be used all over the entire body, the brand ‘anese’ created a cheeky scrub that it calls a “booty exfoliant.” As the... [More]
Brazilian Body Tightening Creams - The 'Catch the Bum Bum Wave' Creams Come in Travel-Friendly Sizes
SCORE 2.9
Mild 279 Clicks Pub: Dec 23, 17
Brazilian Body Tightening Creams
The 'Catch the Bum Bum Wave' Creams Come in Travel-Friendly Sizes
Sol de Janeiro, a Brazilian beauty brand that’s known for its highly nourishing products that make use of ingredients that are taken from the amazon, recently launched a travel-friendly trio... [More]
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