# Post-Privacy Consumers willingly give up personal information to stay connected. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 18, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/post-privacy ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Post-Privacy trend? **Post-Privacy:** Although Internet users are still concerned about privacy, the reality is that many consumers are actually willing to give up personal information in order to stay connected. For example, Foursquare now has 15 million users, all of whom update their location status on a daily -- if not hourly -- basis, which not only publicizes their whereabouts but also gives Foursquare personal information ranging from their online browsing histories to phone numbers. What's more, a plethora of apps ask consumers to surrender their personal information in order to continue, and brands are increasingly getting sneakier when it comes to getting consumers to divulge their likes and dislikes, email addresses and more. Thus, society's level of virtual connectedness has brought on an era of "post-privacy," in which nothing is ever truly private. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 30, 2011 to Apr 5, 2012 - Published: Apr 18, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Post-Privacy trend ### Post-Privacy Era Consumers willing to share personal data for connectedness. ### Surveillance Software for Personal Use Software that monitors online behavior and usage for parents or individuals. ### GPS Tracking and Location-Based Apps Real-time location tracking and sharing apps. ## What the Post-Privacy trend means for industry ### For Marketing and Advertising Opportunities for targeted and personalized advertising provided by user data. ### For Software Development Surveillance software development for personal use cases. ### For Mobile Apps Real-time location-based apps disrupting the dating and social networking industries. ## Trend signals for Post-Privacy Trend score 3.1 out of 10, from popularity 56%, activity 28%, freshness 8%. - Popularity: 56% - Activity: 28% - Freshness: 8% ## Examples of the Post-Privacy trend 6 featured examples from Jul 30, 2011 to Apr 5, 2012. - [Friend-Stalking Facilitations](https://www.trendhunter.com/trends/facebook-subscriptions): Facebook Subscriptions Let You Build a Cult of Personality (Category: Business) Implication: Social media platforms can capitalize on users' desire to follow public figures and celebrities in new and creative ways. - [Permanent Stalker Software](https://www.trendhunter.com/trends/find-my-friends): Apple's New 'Find My Friends' is a Scary, Yet Practical GPS-Based App (Category: Tech) Implication: Find My Friends is an example of how mobile apps can enhance safety and convenience, providing opportunities for further innovation. - [Social Network Spy Software](https://www.trendhunter.com/trends/zonealarm-socialguard): ZoneAlarm SocialGuard Lets Parents Track Kids' Facebook Activity (Category: Pop Culture) Implication: Disruptive innovation opportunity: Collaborate with cybersecurity experts and child protection organizations to develop advanced monitoring software specifically tailored for ensu… - [Webcam-Connected Bars](https://www.trendhunter.com/trends/gobefore): Gobefore Combines Facial Recognition, Social Media and Heavy Drinking (Category: Tech) Implication: Opportunity for bars and nightclubs to incorporate webcam technology and enhance the customer experience. - [Scary Pick-Up Apps](https://www.trendhunter.com/trends/girls-around-me): Girls Around Me Connects Users to a List of Females in Their Vicinity (Category: Tech) Implication: Geolocation-based dating apps can disrupt the online dating industry and offer a more personalized and location-based experience. - [Adaptive Advertising](https://www.trendhunter.com/trends/syncapps): SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality (Category: Tech) Implication: SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)