# Post Hospitality The hospitality industry is making changes to accommodate post-pandemic health. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 22, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/post-hospitality ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Post Hospitality trend? **Post Hospitality:** The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space. ## The consumer insight behind the Post Hospitality trend As consumers look to resume their normal lives pre-pandemic, the psychological impact from experiencing the worst of the pandemic will still affect their consumption behaviors. These individuals are turning to brands that prioritize safety as much as they do experience and service, so they can feel comfortable in the process of resuming everyday life. ## At a Glance - Evidence: 5 featured examples - Articles from: May 22 to Jul 22, 2020 - Published: Jul 22, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Post Hospitality trend ### Safety-First Hospitality As consumers prioritize safety in their post-pandemic consumption behaviors, brands in the hospitality industry can focus on touchless operations and increased sanitation measures. ### Health-Focused Design The pandemic has pushed for businesses to think about designing their physical spaces to prioritize health and safety, with examples including touch-free bathroom solutions and virus-protecting textile lines. ### Eco-Friendly Sanitation As businesses prioritize cleanliness post-pandemic, opportunities arise for companies who can offer sustainable and eco-friendly sanitation services like FiltaShield. ## What the Post Hospitality trend means for industry ### For Hospitality Businesses in the hospitality industry can adapt to prioritize safety and sanitation by implementing touchless operations and increasing measures for cleanliness. ### For Retail Physical retail stores can prioritize customer safety by installing physical barriers like plexiglass shields for contactless transactions. ### For Manufacturing Manufacturers can focus on creating new lines of fabric technologies or finishes that prioritize cleanliness and protection from viruses, like Style Group's Antivaltex and Aircleantex. ## Workshop question How is your brand adjusting to post-pandemic safety? ## Trend signals for Post Hospitality Trend score 5.1 out of 10, from popularity 72%, activity 73%, freshness 9%. - Popularity: 72% - Activity: 73% - Freshness: 9% ## Examples of the Post Hospitality trend 5 featured examples from May 22 to Jul 22, 2020. - [Post-Pandemic Hotel Concepts](https://www.trendhunter.com/trends/postpandemic-hotel): The Manser Practice Envisions the Future of Hotel Operation (Category: World) Implication: The hospitality industry will need to consider implementing touchless check-in technology, larger rooms with inbuilt gyms, and limiting in-person services like receptionists to me… - [Touch-Free Bathroom Solutions](https://www.trendhunter.com/trends/touchfree-bathroom): Gaberit Boasts Infra-Red and Touchless Design for the Bathroom (Category: Art & Design) Implication: The hospitality industry could incorporate touch-free bathrooms and other touchless technologies to ensure the safety and comfort of guests, offering a competitive advantage in th… - [Retail-Focused Safety Shields](https://www.trendhunter.com/trends/peregrine): Peregrine Will Install Plexiglass Shields as Stores Re-Open (Category: Business) Implication: Retailers can adopt plexiglass shields and contact-less transactions to ensure the safety of customers and staff. - [Virus-Protecting Textile Lines](https://www.trendhunter.com/trends/style-group): Style Group New Line of Fabric Technologies Combats COVID-19 (Category: Fashion) Implication: The textile manufacturing industry can capitalize on the trend of virus-protecting textiles by incorporating antiviral and air-purifying fabric technologies into their product lin… - [Eco-Friendly Sanitation Services](https://www.trendhunter.com/trends/environmental-kitchen-solutions): Filta Environmental Kitchen Solutions Made a Sanitation Service (Category: Business) Implication: Hospitality companies can consider adding eco-friendly sanitation services to their offering to attract customers who prioritize safety. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)