# Positivity Gaming Games that boost mental health and confidence are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/positivity-gaming ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Positivity Gaming trend? **Positivity Gaming:** Consumers are increasingly prioritizing their mental health, and brands in the gaming space are taking note with game-based products and apps that aim to offer positive mental health experiences for customers. These games deliver everything from body confidence-building skills to stress reduction. ## The consumer insight behind the Positivity Gaming trend With social, political economic and health issues occurring across the globe, atop of the day-to-day responsibilities that consumers have to carry out amidst their worsening anxieties, people are looking for ways to cope. They're increasingly turning to accessible forms of anxiety reduction and confidence-building in order to alleviate the various stressors they're dealing with on both a micro and macro scale. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 26, 2018 to Jun 23, 2020 - Published: Jun 22, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Positivity Gaming trend ### Mental Health Gaming Brands in the gaming industry are creating game-based products and apps that offer positive mental health experiences for customers. ### Therapy-Based Games Card and board games that incorporate therapy techniques into gameplay are becoming increasingly popular as a way to practice building emotional and mental health skills. ### Body Positivity Apps and Games Mobile apps and games that promote body positivity and a healthy self-image through interactive and playful experiences are on the rise. ## What the Positivity Gaming trend means for industry ### For Gaming Industry The gaming industry can capitalize on the growing demand for mental health and body positivity gaming experiences. ### For Therapy and Mental Health Industry The therapy and mental health industry can take advantage of the trend towards incorporating therapy techniques into various forms of gameplay to reach a wider audience. ### For Wellness Industry The wellness industry can utilize the trend towards mental health and body positivity gaming and apps to offer new and innovative ways for consumers to improve their overall sense of well-being. ## Workshop question How is your brand prioritizing stress-reduction or escapism for its customers? ## Trend signals for Positivity Gaming Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 9%. - Popularity: 61% - Activity: 48% - Freshness: 9% ## Examples of the Positivity Gaming trend 4 featured examples from Oct 26, 2018 to Jun 23, 2020. - [Therapy-Based Card Games](https://www.trendhunter.com/trends/the-game-of-real-life): The Game of Real Life Uses DBT to Encourage Skill-Building (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop more innovative tools, games, and resources to support mental health and wellness by merging therapy, gamification, and technology. - [Body Positivity Games](https://www.trendhunter.com/trends/body-positivity-game): Skin Proud's Fun and Positive Game Targets Its Gen Z Audience (Category: Fashion) Implication: The beauty and personal care industry can tap into body positivity games to engage with Gen Z consumers, promote self-acceptance, and differentiate their brands in the market. - [Stress-Reducing Gaming Apps](https://www.trendhunter.com/trends/merrier-app): The 'Merrier' App Turns Anxiety into a Fun Game to Beat (Category: Tech) Implication: The growing demand for stress-relief gaming apps creates opportunities for developers to create innovative and user-friendly applications in the mobile app development industry. - [Body Positivity Mobile Apps](https://www.trendhunter.com/trends/body-posi): Body Posi Tackles Positive Outlooks on the Body Through Playful UI (Category: Lifestyle) Implication: Mobile App Development industry can leverage the opportunity by creating innovative apps that promote positive self-image and mental health support. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)