# Portioned Protein Controlling necessary, yet heavy nutrition through small servings. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 11, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portioned-protein ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Portioned Protein trend? **Portioned Protein:** Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body. ## At a Glance - Evidence: 4 featured examples - Articles from: May 1, 2014 to Dec 1, 2015 - Published: Jul 11, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Portioned Protein trend ### Portion Control Brands are producing foods that control necessary yet heavy nutrition through small servings, making it easier for health-conscious consumers to balance health and aesthetics. ### Gluten-free alternatives Brands are offering gluten-free alternatives to common snacks like cheese bread that cater to a wider range of consumers who seeks to avoid gluten and eat healthier overall. ### Health-oriented snacking Brands are catering to consumers looking for healthy snacking options with hangover-curing meat products. ## What the Portioned Protein trend means for industry ### For Food and Beverage This industry is being influenced by portion control trends, gluten-free alternatives, and health-oriented snacking as consumers look for healthy food options while still indulging in the flavors and types of snacks and meals they enjoy. ### For Personal Care and Wellness The personal care and wellness industry can leverage portion control trends to cater to health-conscious consumers who also value aesthetics. ### For Packaging and Design Packaging and design firms can support brands offering unique or disruptive products, such as cricket flour protein bars, by creating branding and packaging that presents the products in a palatable way for more traditional consumers. ## Trend signals for Portioned Protein Trend score 2.6 out of 10, from popularity 39%, activity 32%, freshness 8%. - Popularity: 39% - Activity: 32% - Freshness: 8% ## Examples of the Portioned Protein trend 4 featured examples from May 1, 2014 to Dec 1, 2015. - [Cricket Flour Protein Bars](https://www.trendhunter.com/trends/protein-bar): Exo's Protein Bars Aim to Make Eating Insects Seem More Acceptable (Category: Lifestyle) Implication: Innovation opportunity: Exploit the growing market for alternative protein products and develop insect-based food and beverage items. - [Hangover-Thwarting Jerky Snacks](https://www.trendhunter.com/trends/hangoverpreventing-meat): This Snack is the World's First Hangover-Preventing Meat (Category: Lifestyle) Implication: Businesses in the food and beverage industry can explore opportunities in developing hangover-curing foods or functional food snacks. - [Re-Invented Canned Meats](https://www.trendhunter.com/trends/canned-meats): These Spam Treats Ditch the Can for a More Accessible Snacking Pouch (Category: Lifestyle) Implication: Established brands can expand their product line by adapting their traditional offerings into snack-sized, portable portions to capitalize on changing consumer habits. - [Breaded Cheese Bites](https://www.trendhunter.com/trends/gluten-free-snacks): Brazi Bites' Gluten-Free Snacks Meld Crisp and Cheesy Flavors (Category: Lifestyle) Implication: The food and beverage industry can explore the development of more gluten-free snack options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)