# Portioned Customization Consumers indulge in desserts that come with mix-in toppings. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portioned-customization ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Portioned Customization trend? **Portioned Customization:** Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization. ## At a Glance - Evidence: 6 featured examples - Articles from: May 20, 2015 to Nov 23, 2016 - Published: Feb 2, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Portioned Customization trend ### Portioned Customization Consumers are embracing snacks that offer mix-in toppings for portion-controlled snacking with user-selected, post-purchase customization. ### Dual-Container Packaging Brands are using dual-container packaging to offer consumers control over the amount and timing of mix-ins, toppings, and flavors, enhancing customization and convenience simultaneously. ### Disruptive Superfood Treats New snack formats like portable acai bowl sorbets and indulgent superfood yogurt cups are providing a healthier and more flavorful way to enjoy on-demand dessert snacking. ## What the Portioned Customization trend means for industry ### For Food Packaging Innovative dual-container food packaging solutions offer control over the amount, timing, and options of custom additions, thus enabling new businesses in the market as well as streamlining existing ones. ### For Healthy Snacks The trend toward portion-controlled snacks that focus on nutritional benefits and ingredient transparency opens opportunities for brands to tap into, especially in regions where preferences lean towards guilt-free treats. ### For Dessert Alternatives As consumers grow more health-conscious, businesses that can provide an indulgent experience with powerful nutritional benefits either through innovative new products or inventive recipe development are set for success. ## Workshop question How can your brand incorporate new aspects of customization to allow consumers a sense of control? ## Trend signals for Portioned Customization Trend score 2.7 out of 10, from popularity 31%, activity 41%, freshness 8%. - Popularity: 31% - Activity: 41% - Freshness: 8% ## Examples of the Portioned Customization trend 6 featured examples from May 20, 2015 to Nov 23, 2016. - [Sorbet Granola Snacks](https://www.trendhunter.com/trends/acai-bowl): 'Acaico' is a Portable Acai Bowl Snack Paired with Crunchy Granola Toppings (Category: Lifestyle) Implication: The convenient and nutritious nature of Acaico appeals to the health food industry. - [Low-Fat Dessert Yogurts](https://www.trendhunter.com/trends/yocrunch-yogurt): YoCrunch Yogurt is Infused With Familiar Confections (Category: Lifestyle) Implication: The food and beverage industry can explore low-fat dessert yogurts and customizable snack packaging to capture health-conscious consumers who also have a sweet tooth. - [Hybrid Dessert Yogurt](https://www.trendhunter.com/trends/yogurt-dessert): Muller's Yogurt Dessert Channels the Taste of Indulgent Treats (Category: Lifestyle) Implication: Muller Yogurt's dessert-inspired yogurt line and innovative packaging techniques show the potential for disruption and innovation in the snack food industry. - [Customizable Pudding Toppings](https://www.trendhunter.com/trends/cadbury-dessert): These Delightful Cadbury Desserts Come with Toppings to Mix-In (Category: Lifestyle) Implication: Opportunity for companies in the food and beverage industry to create innovative and customizable dessert options. - [Indulgent Yogurt Cups](https://www.trendhunter.com/trends/yogurt-toppings): Gevina's 'Greek Crunch' Range Provides Flavorful Yogurt Toppings (Category: Lifestyle) Implication: The dairy industry can explore creating innovative yogurt products with unique and indulgent toppings to attract consumers looking for new and exciting options. - [Hot Sauce Yogurts](https://www.trendhunter.com/trends/mango-greek-yogurt): This Sriracha Mango Greek Yogurt by Chobani Mixes Piquant and Fruity Flavors (Category: Lifestyle) Implication: Exploring new flavor combinations and innovative packaging designs to stand out in the dairy industry and meet evolving consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)