# Portioned Consumption Consumers turn to miniature versions of fatty foods to enjoy without guilt. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 8, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portioned-consumption ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Portioned Consumption trend? **Portioned Consumption:** As efficiency remains a top priority for the modern consumer, the adaptation of large, fatty foods and dishes into bite-sized mini meals is making consumption quicker, but also healthier. Instead of giving up bad foods, the reformatting of foods into mini versions satisfies without the associated guilt. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 14, 2014 to Sep 19, 2015 - Published: Oct 8, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Portioned Consumption trend ### Portioned Consumption Consumers are favoring smaller, bite-sized, and portioned versions of foods and dishes to reduce health concerns associated with larger, unhealthy food consumption. ### Hybrid Foods The integration of various types of foods into one dish, such as ramen donuts and pizza pretzel bites, offers cross-cultural culinary exploration and gastronomic innovation opportunities. ### DIY Mini Foods Easy-to-make bite-sized creations that use traditional ingredients such as no-knead pizza, offer lower costs and DIY experiences that provide effortless ways of making custom snacks depending on individual palates. ## What the Portioned Consumption trend means for industry ### For Food and Beverage Industry There is a need to keep innovating new, exciting foods and dishes to keep up with trends and consumer attitudes. ### For Packaging Industry As typical family structures continue to change, there is an opportunity to develop practical, portion-friendly packaging solutions for independent individuals who want small and easy-to-handle portion sizes. ### For Marketing Industry Stay attuned to consumer trends to market new products effectively by showing how they align with healthy lifestyles, cultural exploration, and convenience for people with different lifestyles and interests. ## Trend signals for Portioned Consumption Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%. - Popularity: 44% - Activity: 45% - Freshness: 8% ## Examples of the Portioned Consumption trend 4 featured examples from Sep 14, 2014 to Sep 19, 2015. - [Pizza Pretzel Bites](https://www.trendhunter.com/trends/pretzel-bites): This Pretzel Pizza Hybrid is an Savory Combination Topped with Pepperoni Bits (Category: Lifestyle) Implication: Fast food chains can explore creating and adding unique hybrid snacks like pizza-pretzel bites to their menu to attract customers and boost sales. - [Spicy Ramen Donuts](https://www.trendhunter.com/trends/ramen-donuts1): Japanese Restaurant Osaka Ohsho Debuts a Limited Edition Dish (Category: Lifestyle) Implication: Restaurants can take advantage of the trend of creating food hybrids and offer unique and exclusive culinary experiences that attract customers. - [Bite-Sized Party Pizzas](https://www.trendhunter.com/trends/party-pizza): Iamafoodblog's Recipe for Mini No-Knead Pizzas is Compact (Category: Lifestyle) Implication: Industry poised for creating bite-sized food products that offer convenience and variety. - [Bacon-Wrapped Potato Bites](https://www.trendhunter.com/trends/bacon-wrapped-potato-bites): This Bite-Size Snack is a Delicious and Hearty Snack (Category: Lifestyle) Implication: Opportunities for the creation of new snack products and innovative flavor profiles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)