# Portion-Controlled Pet Pet owners take steps to better track and monitor food intake for animals. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portioncontrolled-pet ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Portion-Controlled Pet trend? **Portion-Controlled Pet:** Concerns over dietary health and overeating are translating into the world of pets as owners seek out ways to keep their furry friends as healthy as can be. Turning to creative portion control mechanisms like automatic feeders and single-serve portions, pet owners are taking control of their pets’ lives by ensuring they’re getting the optimal nutrition they need. ## The consumer insight behind the Portion-Controlled Pet trend As consumers become more empowered about their own health and nutritional needs, many reflect this back onto their pets by giving them the same amount of care and dedication they would give themselves or loved ones. This speaks to the heightened valuation of pets as full-fledged members of the family that many consumers hold. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 14, 2017 to Mar 20, 2019 - Published: Mar 21, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Portion-Controlled Pet trend ### Pet Health and Nutrition As pet ownership continues to rise, so does concern over their health and nutrition, driving demand for innovative products and solutions that help monitor pet food intake and provide optimal nutrition. ### Connected Pet Products Technology in pet products has seen a steady rise, presenting opportunities for smart and connected solutions that offer convenience and enhanced care to pet owners. ### Single-Serve Portions The trend of portion-control and single-serve food options is not limited to humans, as pet owners look for solutions that reduce waste and ensure freshness for their pets. ## What the Portion-Controlled Pet trend means for industry ### For Pet Care Industry Companies in the pet care industry have a unique opportunity to develop innovative products and solutions that cater to the growing demand for pet health and nutrition, as well as connected and smart pet products. ### For Technology Industry The rise of connected pet products presents opportunities for companies in the technology industry to innovate and provide convenient solutions for pet owners looking to track and monitor their pet's health and nutrition. ### For Food Industry The trend of single-serve portions and portion control has impacted the food industry, as seen with the rise of single-serve pet food options. There is potential for food companies to develop products that cater to this demand for smaller portions and reduced waste. ## Workshop question How can you better align yourself with consumer lifestyle needs at home? ## Trend signals for Portion-Controlled Pet Trend score 4.2 out of 10, from popularity 62%, activity 56%, freshness 8%. - Popularity: 62% - Activity: 56% - Freshness: 8% ## Examples of the Portion-Controlled Pet trend 4 featured examples from Sep 14, 2017 to Mar 20, 2019. - [Food-Preserving Pet Bowls](https://www.trendhunter.com/trends/automatic-pet-bowl): The 'Mario Feeder' Automatic Pet Bowl Provides Peace of Mind for Owners (Category: Lifestyle) Implication: The 'Mario Feeder' automatic pet bowl aligns with the smart home technology industry, which can explore integration with existing home automation systems. - [Pet Health-Tracking Bowls](https://www.trendhunter.com/trends/mookkie-pet-bowl): The Mookkie Pet Bowl Showed Off an AI-Powered Design at CES 2019 (Category: Lifestyle) Implication: The pet care industry can leverage AI-powered pet bowls and other smart accessories to offer innovative solutions for pet health management and convenience. - [Connected Canine Food Bowls](https://www.trendhunter.com/trends/obe-probowl): The Obe ProBowl Weighs Food to Ensure Optimal Nutrition (Category: Lifestyle) Implication: The connected pet food bowl market presents opportunities for pet care companies to develop innovative products that cater to pet owners' desire for enhanced connectivity and conv… - [Single-Serve Cat Meals](https://www.trendhunter.com/trends/tiny-tasters): The Wellness CORE Tiny Tasters Promote Freshness and Prevent Leftovers (Category: Lifestyle) Implication: Opportunity for pet food companies to create single-serve options and explore grain-free products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)