# Upscaling AC Consumers are drawn to design-focused climate control appliances. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 21, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portative-ac ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Upscaling AC trend? **Upscaling AC:** Consumers are embracing personal cooling devices as a means of providing more sustainable and cost-effective temperature control. Beyond portability and functional convenience, cooling appliances are beginning to incorporate contemporary design features to appeal to the modern consumer who views the aesthetics of their appliances as an extension of their own taste. This shift ultimately speaks to the interest of everyday items as a means of furthering status. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2015 to Jan 19, 2016 - Published: Jan 21, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upscaling AC trend ### Design-Focused Cooling Devices Cooling appliances are beginning to incorporate contemporary design features to appeal to the modern consumer who views the aesthetics of their appliances as an extension of their own taste, creating opportunities for innovative and stylish cooling devices. ### Personalized Cooling Solutions Consumers are embracing personal cooling devices as a means of providing more sustainable and cost-effective temperature control, leading to the development of compact and personalized cooling devices that are low-energy and energy-efficient. ### Scented & Sculpted Air Filters Air filters are being redesigned with a focus on being both powerful and beautiful, featuring innovative design inspiration and customizable features such as scented or aromatherapy touches. ## What the Upscaling AC trend means for industry ### For Home Appliances The design-focused cooling devices and personalized cooling solutions can be developed and marketed in the home appliances industry to appeal to the growing consumer interest in energy-efficient and stylish appliances. ### For Office Supplies The personalized cooling solutions can be marketed to workplaces as a solution for office temperatures that are too warm, leading to opportunities for innovation and productivity in the office supplies industry. ### For Air Filtration The scented and sculpted air filters can be marketed in the air filtration industry as a stylish and effective solution for consumers looking to improve the air quality in their homes or offices. ## Workshop question How can your brand create a more improve the presentation of your products to represent the sophisticated characteristic of the consumer? ## Trend signals for Upscaling AC Trend score 4.7 out of 10, from popularity 68%, activity 64%, freshness 8%. - Popularity: 68% - Activity: 64% - Freshness: 8% ## Examples of the Upscaling AC trend 4 featured examples from Oct 9, 2015 to Jan 19, 2016. - [Personal Air Conditioners](https://www.trendhunter.com/trends/personal-air-conditioners): 'Evapolar' Cools an Immediate Area Instead of a Whole Room at the Office (Category: Eco) Implication: Disruptive innovation opportunity: Incorporate built-in personal air conditioning systems into office furniture designs, providing employees with customizable climate control. - [Sculpted Symbol Purifiers](https://www.trendhunter.com/trends/air-filter-design): The 'Magic Air Purifier' Air Filter Design Looks Like the Möbius Strip (Category: Art & Design) Implication: As consumers increasingly prioritize the visual appeal of their home products, companies that focus on more stylish air purification designs will have a competitive edge in the ho… - [Bladeless Air Purifiers](https://www.trendhunter.com/trends/hot-cool): The Dyson Pure Hot + Cool Purifies Your Air and Can Heat Up Your Room (Category: Tech) Implication: The bladeless air purifier technology utilized in the Dyson Pure Hot + Cool presents disruptive innovation opportunities in the home appliance industry, particularly for companies… - [Scented Wearable Fans](https://www.trendhunter.com/trends/bladeless-fan): The 'Mini Cooli' Wearable Bladeless Fan Provides Optimal Coolness (Category: Tech) Implication: Scented wearable fans can add a stylish and comfortable element to fashion- and health-related accessories ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)