# Portable Self-Care Upscale beauty brands create attractive, portable iterations of their offerings. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 22, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-selfcare ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Portable Self-Care trend? **Portable Self-Care:** Consumers today are putting greater emphasis on taking care of themselves, leading to a boom in the cosmetics and skincare industry. A concurrent shift, however, is that consumers are on-the-go and traveling more than ever before as well. Meeting these two changes in the middle are beauty and skincare products specifically formulated for travel that miniaturize themselves without sacrificing the design and luxury elements that consumers expect from this category. This reflects the ways in which convergence is being adopted to help meet increasing and sometimes conflicting consumer needs related to lifestyle. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 19, 2017 to Mar 21, 2018 - Published: Mar 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Portable Self-Care trend ### Portability Upscale beauty brands are creating attractive, portable iterations of their products for consumers on-the-go, opening up opportunities for developing miniaturized and travel-friendly versions of existing products. ### Single-Use Eco-friendly beauty companies are developing single-use options for personal care products such as soap bars, opening up opportunities for developing more sustainable and eco-friendly packaging solutions for on-the-go products. ### Blogger-Created Beauty and lifestyle bloggers are creating new and innovative products designed to address specific skin issues, presenting opportunities for collaborating with prominent bloggers to develop skincare solutions and launch new brands. ## What the Portable Self-Care trend means for industry ### For Cosmetics and Skincare As consumer interest in personal care and self-care grows, opportunities arise for cosmetic and skincare companies to develop portable and personalized product lines to meet consumer needs while incorporating stylish and attractive design elements. ### For Eco-Friendly Packaging On-the-go personal care products present opportunities to develop new eco-friendly packaging solutions that minimize waste and promote sustainability, from single-use packaging to refillable containers. ### For Blogger-Driven Innovation Innovation in the beauty industry is being increasingly driven by prominent bloggers and influencers with large social media followings, leading to opportunities for collaboration on new products and brands designed to meet specific consumer needs and preferences. ## Workshop question How is your brand adjusting its strategy to accommodate today's on-the-go consumer? ## Trend signals for Portable Self-Care Trend score 3.8 out of 10, from popularity 67%, activity 40%, freshness 8%. - Popularity: 67% - Activity: 40% - Freshness: 8% ## Examples of the Portable Self-Care trend 4 featured examples from Dec 19, 2017 to Mar 21, 2018. - [Luxe Travel-Ready Skincare Trios](https://www.trendhunter.com/trends/caudalie): Caudalie's 'Ultimate Anti-Aging Trio' Works for All Skin Types (Category: Fashion) Implication: Innovation potential in creating skincare products that address specific skin concerns and offer convenient travel-friendly options. - [Single-Use Travel Soaps](https://www.trendhunter.com/trends/soap-hearts): Bloomtown's Eco-Friendly Travel Set Includes Mini Soap Hearts (Category: World) Implication: The beauty and cosmetics industry can explore the development of more eco-friendly and single-use products to cater to conscious consumers. - [Travel-Themed Hydrating Masks](https://www.trendhunter.com/trends/summer-fridays): Summer Fridays is a Newly Launched Blogger-Created Skincare Range (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products. - [Frizz Control Hair Sheets](https://www.trendhunter.com/trends/hair-sheets): The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair (Category: Fashion) Implication: The launch of Ouai's Anti-Frizz Hair Sheets introduces a new product category within the hair care industry, providing a disruptive innovation opportunity for product development… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)