# Portable Scent The aromatherapy craze transforms to include mobility. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 4, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-scent ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Portable Scent trend? **Portable Scent:** Essential oils and aromatherapy have seen a surge in recent years due to a desire to curate surroundings. The next phase in this fascination sees portable aromatherapy. This not only ensures curation beyond the home, but highlights the health benefits of this type of therapy, shifting this pattern into the health and wellness wave. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21, 2015 to Dec 13, 2016 - Published: Aug 4, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Portable Scent trend ### Portable Aromatherapy The trend of portable aromatherapy has increased recently and has revolutionized the way we scent ourselves on-the-go along with infusing health benefits. ### Natural Topical Applications The all-natural essential oils used in these examples allow for easy application to the body without the use of pharmaceutical ingredients. ### Wearable Aromatherapy Solutions The development of wearable aromatherapy solutions and inventions that can be applied to the body have been trending, offering a hands-free alternative to ingesting products or applying a topical creams ## What the Portable Scent trend means for industry ### For Health and Wellness The portable trend of aromatherapy has led to significant growth in the health and wellness industry as people look for alternatives to pharmaceuticals. ### For Beauty and Personal Care The trend of applying all-natural essential oils to the body has led to disruptions in the beauty industry, with companies introducing wearable solutions. ### For Fashion and Accessories The wearable aromatherapy trend has led to the growth of fashion accessories, such as bracelets, that have the added benefit of aromatherapy. ## Workshop question Portability is one aspect of the hyper-convenience movement. From the perspective of the time-crunched consumer who values convenience above all else, what are the strengths and weaknesses they would perceive in using your products/services? ## Trend signals for Portable Scent Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%. - Popularity: 41% - Activity: 35% - Freshness: 8% ## Examples of the Portable Scent trend 6 featured examples from Jan 21, 2015 to Dec 13, 2016. - [Portable Aromatherapy Inhalers](https://www.trendhunter.com/trends/aromatherapy-inhalers): Zen Monq Diffusers Help People Inhale Plant Extract Benefits (Category: Lifestyle) Implication: The wellness industry can capitalize on the trend of portable aromatherapy inhalers by creating innovative products that address specific health issues and improve overall wellbei… - [Therapeutic Nasal Clips](https://www.trendhunter.com/trends/aromatherapy-solution): AROMAID Specializes in Wearable Aromatherapy Solutions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate wearable aromatherapy solutions into wellness products and services. - [Slim Roll-On Scents](https://www.trendhunter.com/trends/roll-on-fragrance): Saje Wellness' Delicate Roll-On Fragrances Put Aromatherapy in Your Pocket (Category: Lifestyle) Implication: The beauty and personal care industry can expand its product offerings by incorporating roll-on scents into their range of aromatherapy products. - [DIY Diffuser Bracelets](https://www.trendhunter.com/trends/diy-bracelets): These DIY Bracelets Allow You to Carry Essential Oils on Your Wrist (Category: Naughty) Implication: Jewelry companies can integrate essential oil beads or pendants into their products for added value. - [Portable Aromatherapy Rollers](https://www.trendhunter.com/trends/helpo): 'Helpo' Touted as a Natural Alternative to Pain Relievers (Category: Lifestyle) Implication: The pocket aromatherapy trend opens up new opportunities for companies in the aromatherapy industry to create portable products that deliver the benefits of essential oils. - [Calming Oil Vaporizers](https://www.trendhunter.com/trends/calming-oil): The 'Less Stress' Spray Provides Soothing Relaxation With Aromatherapy (Category: Fashion) Implication: Innovative solutions can be explored within the beauty and personal care industry to incorporate essential oil-based calming products like 'Less Stress.' ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)