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# Portable Ritual
Relaxing products can be consumed on-the-go to suit hectic lifestyles.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 24, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-ritual

## Key Figures

- Trend score: 6.0/10
- Evidence articles: 7

## What is the Portable Ritual trend?

**Portable Ritual:** Though the world is becoming more fast-paced, the holistic health movement means work/life balance is still a top priority for consumers. This creates the need for products typically associated with relaxation in more portable forms. Overall, this speaks to an interesting paradox wherein consumers need both peace and chaos.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Jul 19, 2014 to Dec 14, 2016
- Published: Nov 24, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Themes within the Portable Ritual trend

### Portable Holistic Health

Product designs catering to consumers need for portable means to achieve relaxation in hectic lifestyles.

### On-the-Go Nutrition

Prepackaged food and drink products designed for easy transport and consumption.

### Portable Home Cooking

Innovations in home-cooked meal portability inventions for office, camping and travel use.

## What the Portable Ritual trend means for industry

### For Food & Beverage

The food and beverage industry can tap into the rising demand for portable and convenient nutrition and hydration options.

### For Health & Wellness

The health and wellness industry can develop innovative and effective products that promote relaxation and well-being, especially with an on-the-go theme.

### For Consumer Electronics

The consumer electronics industry can explore the creation of portable devices that enhance the user experience, decreasing the burden of carrying multiple devices.

## Workshop question

If your consumer were having a chaotic week, how could you turn your brand into a moment of peaceful respite for them?

## Trend signals for Portable Ritual

Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 8%.

- Popularity: 88%
- Activity: 84%
- Freshness: 8%

## Examples of the Portable Ritual trend

7 featured examples from Jul 19, 2014 to Dec 14, 2016.

- [Portable Lunchbox Ovens](https://www.trendhunter.com/trends/heatsbox): 'HeatsBox' Warms Up Home-Cooked Food for Lunches (Category: Lifestyle)
  Implication: The food service industry can consider partnering with portable lunchbox oven companies to offer office workers more food options and solutions that cater to their busy lifestyles.
- [Portable Drip Coffee Bags](https://www.trendhunter.com/trends/portable-filters): The Noble Arbre Portable Filters Can Be Attached to Any Cup (Category: Lifestyle)
  Implication: The portable and disposable nature of Noble Arbre's coffee filter bags creates opportunities to develop new products to target the busy coffee consumer.
- [Portable Luxury Bars](https://www.trendhunter.com/trends/portable-whiskey-bar): This Louis Vuitton Portable Whiskey Bar Can Be Brought When Travelling (Category: Lifestyle)
  Implication: Luxury goods manufacturers can develop and market portable luxury bars that cater to the needs of high-end travelers looking for unique experiences.
- [Prepackaged Smoothie Bowls](https://www.trendhunter.com/trends/avoke): Avoke Created the First-Ever Portable 'Spoonable' Smoothie Bowl (Category: Lifestyle)
  Implication: Innovations like Avoke's Spoonable Smoothie Bowls show the potential for new products in the food and beverage industry that cater to health-conscious consumers.
- [Mess-Free Honey Pearls](https://www.trendhunter.com/trends/honey-drop): 'Honey Drop' Offers an Inventive New Way to Consume Honey (Category: Lifestyle)
  Implication: The mess-free packaging concept can be applied to various food products to enhance convenience and reduce spills during consumption.
- [Portable Vino Pouches](https://www.trendhunter.com/trends/wine-pouch): The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions (Category: Lifestyle)
  Implication: Developing affordable, sustainable and unbreakable packaging for wines and other alcoholic beverages presents a disruptive innovation opportunity for companies in the packaging in…
- [Portable Nacho Packets](https://www.trendhunter.com/trends/walking-nachos): Taco Bell's New Walking Nachos are Designed for Easy Transport (Category: Lifestyle)
  Implication: Innovative food packaging solutions can be developed to cater to the demand for easy-to-carry, single-serve snacks like nachos in bag.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Lifestyle

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
