# Portable Purity Convenient water filtration systems calm fears of polluted H2O. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 26, 2012 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-purity ## Key Figures - Trend score: 2.6/10 - Evidence articles: 8 ## What is the Portable Purity trend? **Portable Purity:** Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 17, 2011 to Mar 26, 2012 - Published: Mar 26, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Portable Purity trend ### Convenient Water Purifiers As consumers become more aware of health issues related to contaminated drinking water, water purifiers and filters that are convenient and easy to use will continue to receive attention in the marketplace. ### Solar-Powered Water Purifiers Products like the Eliodomestico show disruptive innovation opportunities in creating innovative, logic-defying solar-powered purifiers to help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water. ### Multifunctional Water Filters Designing water filters that work with a variety of items like the Philips InstantTrust, would be cost-effective and practical for consumers to ensure clean drinking water throughout their homes. ## What the Portable Purity trend means for industry ### For Home appliances Manufacturers of water filters and purifiers can benefit from developing innovative and convenient products that appeal to concerns around contaminated drinking water. ### For Renewable energy Incorporating solar power technology into water purifying systems can help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water. ### For Environmental conservation Developing cost-effective and practical water filters that can be used with a variety of items can help reduce waste from single-use plastic water bottles. ## Trend signals for Portable Purity Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Portable Purity trend 8 featured examples from Jul 17, 2011 to Mar 26, 2012. - [Aqua-Filtering Bottles](https://www.trendhunter.com/trends/eau-good-water-bottle): The Eau Good Water Bottle Offers Clean and Refreshing Hydration (Category: Eco) Implication: Opportunity for water bottle manufacturers to incorporate filtration systems into their products and promote the use of tap water. - [Bacteria-Free Containers](https://www.trendhunter.com/trends/clean-bottle1): The Clean Bottle Eliminates Germs (Category: Eco) Implication: The Clean Bottle introduces a new standard of hygiene for water bottles, creating opportunities for companies to develop and market bacteria-free containers. - [Tasteful Filter Containers](https://www.trendhunter.com/trends/bobble-jug): Karim Rashid's Bobble Jug is Part Two of the Bobble (Category: Art & Design) Implication: The home decor industry can tap into the trend of water-filtering containers to create stylish and functional products that enhance the overall design of a modern home. - [Direct Sunlight Water Disinfectants](https://www.trendhunter.com/trends/eliodomestico): The Eliodomestico is a Filter- and Energy-Free Water Purifier (Category: Art & Design) Implication: The renewable energy industry can explore opportunities to develop more efficient solar-powered water purification technologies. - [H2O Cartridge Carafes](https://www.trendhunter.com/trends/p2-water-purifier): The P2 Water Purifier is Adds Ease to Clean Water Access (Category: Art & Design) Implication: The P2 Water Purifier showcases innovations in water filtration systems, presenting opportunities for improving efficiency and convenience. - [Plasma-Powered Purifiers](https://www.trendhunter.com/trends/wow-water-sterilizer): The WOW Water Sterilizer Uses Electrolysis to Make Water Potable (Category: Eco) Implication: Opportunity for companies in the water treatment industry to invest in and develop advanced water sterilization technologies. - [Portable Rechargeable Purifiers](https://www.trendhunter.com/trends/steripen-freedom): The SteriPEN Freedom is Conveniently Small and Light (Category: Lifestyle) Implication: The SteriPEN Freedom presents opportunities for companies in the outdoor recreation industry to develop and innovate portable water purifiers for camping and hiking enthusiasts. - [Multifunctional Water Purifiers](https://www.trendhunter.com/trends/philips-instanttrust): The Philips InstantTrust Works on Everything from Taps to Pitches (Category: Art & Design) Implication: With the increasing demand for flexible and multifunctional water filtration systems, the water filtration industry can explore opportunities to expand their product range and mar… ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)