# Portable Puree Offering fruit in a more convenient form, brands offer packaged puree options. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 9, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-puree ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Portable Puree trend? **Portable Puree:** As busy consumers continue to prioritize health and wellness, brands are turning to healthy food and beverage formats that are portable. Offering the next best thing besides the whole fruit itself, brands are offering blended puree options that are free of preservatives and high in nutrients. Packaged to be portable, these products speak to a need for goods that satisfy both nutritional and convenience needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 19 to Sep 28, 2016 - Published: Mar 9, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Portable Puree trend ### Portable Health Food Formats Brands are offering blended puree options that are free of preservatives and high in nutrients packaged to be portable which speak to a need for goods that satisfy both nutritional and convenience needs. ### Superfoods Reinforcing Snacks and Breakfast Items Breakfast drinks and fruit snacks are formulated using additional fiber, antioxidants, vitamins, omegas, and Calcium with superfood inclusions like chia and green tea to amplify the goodness packed into the small portable packets. ### Organic Blended Superfood Products All-organic superfood purees are made with a selection of pure fruits and vegetables in order to provide extremely nourishing ways to fuel up while on the go with ingredients like kale, chia seeds, coconut, wheatgrass, and turmeric. ## What the Portable Puree trend means for industry ### For Health Food Industry Continuous demand for health-oriented foods, drives focus on developing healthier and more convenient ways to consume traditional foods. ### For Baby Food Industry Healthy portable comfort food options that cater to prenatal nutrition requirements, particularly for expectant mothers. ### For Convenience Food Industry The need for healthy and convenient food options, drive innovations in the industry, with meal replacements and portable snack options. ## Workshop question Think about your customer's blue-sky fantasy product within your category; how can you be the next best thing for them? ## Trend signals for Portable Puree Trend score 3.3 out of 10, from popularity 40%, activity 51%, freshness 8%. - Popularity: 40% - Activity: 51% - Freshness: 8% ## Examples of the Portable Puree trend 5 featured examples from Feb 19 to Sep 28, 2016. - [Organic Superfood Purees](https://www.trendhunter.com/trends/purees): Shine Organics' Combines the Purest Produce and Micronutrients (Category: Lifestyle) Implication: Organic superfood purees present opportunities for companies in the health foods industry to create convenient, nourishing products for on-the-go consumers. - [Rustic Yogurt Pouches](https://www.trendhunter.com/trends/yogurt-pouches): These Yogurt Pouches Can Be Consumed On the Go (Category: Lifestyle) Implication: The food packaging industry can explore innovative designs and materials to cater to the rising demand for portable and mess-free snacks like yogurt pouches. - [Blended Breakfast Pouches](https://www.trendhunter.com/trends/breakfast-drinks): The 'Good Morning' Breakfast Drinks Come Portable Formats (Category: Lifestyle) Implication: The food packaging industry can leverage the trend of portable breakfast drinks to design convenient and eco-friendly packaging solutions. - [Prenatal Puree Pouches](https://www.trendhunter.com/trends/happy-mama): Happy Mama's Fruit and Vegetable Blends are Portable and Nourishing (Category: Lifestyle) Implication: Opportunity for food and beverage companies to tap into the growing market of products for expectant mothers - [Fortified Fruit Purees](https://www.trendhunter.com/trends/fruit-snack-for-kids): Fruit Me Up! BOOST is a Fruit Snack for Kids Enriched with Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunities to create fortified fruit snacks that cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)