# Portable Pressure Portable massagers alleviate tension while consumers are on-the-go. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 9, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-pressure ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Portable Pressure trend? **Portable Pressure:** Small, portable massagers are on the rise as consumers look for ways to alleviate the tension that accumulates throughout the day. Typically focused on reducing pain in the neck and shoulder area, these products allow consumers added comfort that's easy to take with them as they go about their routines. ## The consumer insight behind the Portable Pressure trend With global self-reported stress levels rising, consumers are increasingly experiencing both the mental and physical strains that things like workplace stress, economic strain, and social and political issues can have on individuals. This shift is partially responsible for the growth of the "wellness" space in North America–and small portable massagers belong to that transition. Being both functional and convenient, these items are able to provide supplemental stress-relief without impeding on the routines that consumers are accustomed to. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 28, 2018 to Oct 9, 2019 - Published: Oct 9, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Portable Pressure trend ### Portable Pain Relief Devices Consumers seek personal pain relief devices that can perform treatments whenever needed, spurring innovative solutions like compact massagers. ### Wellness and Stress Relief Growing levels of stress among consumers have driven the need for wellness solutions such as portable massagers that are convenient and can be integrated into their daily routine. ### Wearable Massage Units Wearable massage units that utilize electric muscle stimulation (EMS) technology and provide customizable and interactive treatments synced to user's choice of music are on the rise. ## What the Portable Pressure trend means for industry ### For Personal Care Companies in personal care can create innovative and compact solutions like portable massagers to cater to the growing demand for wellness and stress relief among consumers. ### For Technology Integrated technologies like EMS and music syncing are providing consumers with efficient and customized pain relief solutions, opening opportunities for companies in the tech industry to expand on this trend. ### For Fashion Wearable massage units that function as a fashion accessory can provide added value to consumers and create new opportunities for businesses in the fashion industry. ## Workshop question How could your brand alleviate stress in its customers or employees? ## Trend signals for Portable Pressure Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 9%. - Popularity: 80% - Activity: 74% - Freshness: 9% ## Examples of the Portable Pressure trend 4 featured examples from Mar 28, 2018 to Oct 9, 2019. - [Wearable Music-Synced Massagers](https://www.trendhunter.com/trends/dr-music-pop): The 'Dr. MUSIC POP' Uses EMS Technology to Alleviate Tension (Category: Tech) Implication: The mobile massage technology of the 'Dr. - [Card-Sized EMS Massagers](https://www.trendhunter.com/trends/cardlax): The 'Cardlax' is Slim Enough to Fit into Your Wallet or Pocket (Category: Lifestyle) Implication: Companies in the consumer electronics industry can utilize portable massage technology to create new innovative products like the Cardlax. - [Back Massager Backpacks](https://www.trendhunter.com/trends/eume-backpack): The 'EUME' Backpack Massages During Wear to Reduce Tension and Stress (Category: Lifestyle) Implication: The integration of massage functionality into wearable technology creates opportunities for disruptive innovation in the wearable wellness technology industry. - [Multi-Functional Portable Massage Pads](https://www.trendhunter.com/trends/massage-pad): This Massager Relieves Tension Around Different Muscles (Category: Lifestyle) Implication: The wellness industry can embrace the innovation of low-frequency pulse therapy devices to enhance their range of pain relief products and services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)