# Picnic Obsession A demand for portable products to facilitate al fresco dining. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published May 3, 2013, updated May 6, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-picnic-obsession ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Picnic Obsession trend? **Picnic Obsession:** Portability is of great importance to consumers, and portable eating, as well as the carefree mood that goes with it, is influencing a range of industries to suit this new branch of food culture. Picnicking has become somewhat of a lifestyle in and of itself, and created a demand for products that can be carried around and used in public. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 6, 2012 to Apr 30, 2013 - Published: May 3, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Picnic Obsession trend ### Portable Dining The demand for portable products for outdoor eating is creating new opportunities for industries to cater to this new branch of food culture. ### Innovative Packaging Innovative packaging designs for food and beverages are facilitating the ease of portability and consumption in outdoor settings. ### DIY Picnic Decor More people are turning to DIY projects to create personalized and unique picnic decor and accessories. ## What the Picnic Obsession trend means for industry ### For Packaging Industry The packaging industry can take advantage of the demand for innovative and portable packaging designs suitable for outdoor consumption. ### For Outdoor and Picnic Equipment Industry The outdoor and picnic equipment industry can create products that facilitate portability and enjoyment of food and beverages in outdoor settings. ### For DIY and Craft Industry The DIY and craft industry can tap into the trend of personalized and creative picnic decor and accessories, offering consumers unique and customizable options. ## Trend signals for Picnic Obsession Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%. - Popularity: 49% - Activity: 57% - Freshness: 8% ## Examples of the Picnic Obsession trend 6 featured examples from Oct 6, 2012 to Apr 30, 2013. - [Extravagant Posh Picnics](https://www.trendhunter.com/trends/vogue-italia-indian-summer): Vogue Italia's 'Indian Summer' Boasts Alfresco Luncheons (Category: Pop Culture) Implication: The hospitality industry can leverage the trend of outdoor luncheons by creating extravagant and personalized picnic experiences for customers. - [Bagged Booze Branding](https://www.trendhunter.com/trends/leuven-beer-packaging): Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale (Category: Eco) Implication: The innovative beer packaging by Leuven presents an opportunity for the beverage packaging industry to explore new designs that enhance portability and visual appeal. - [Picnic-Patterned Drawings](https://www.trendhunter.com/trends/colorful-art): Camilla Perkins Astounds Viewers with Her Delectably Colorful Art (Category: Art & Design) Implication: Artists can explore these trends to create innovative and marketable pieces, appealing to art enthusiasts and collectors. - [Squatting Eating Surfaces](https://www.trendhunter.com/trends/picnic-table-by-federico-churba): The Picnic Table's Crooked Frame Contrasts with its Stiff Tabletop (Category: Art & Design) Implication: Create furniture using asymmetrical forms that would stand out from the traditional furniture design. - [Personalized Picnic Bags](https://www.trendhunter.com/trends/diy-summer-picnics): The 'Oh Happy Day Blog' Offers a Masterclass in DIY Summer Picnics (Category: Lifestyle) Implication: Retailers can provide personalized and creative picnic items that add value to the experience of their customers. - [Speaker-Infused Blankets](https://www.trendhunter.com/trends/speaker-blanket): The Speaker Blanket Lets You Play Music While Lounging Outdoors (Category: Tech) Implication: The outdoor recreation industry can benefit from incorporating innovative products like speaker-infused blankets to enhance customer experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)