# Portable Parenthood Baby products are cleverly redesigned to be used on the go. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-parenthood ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Portable Parenthood trend? **Portable Parenthood:** Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 26 to Oct 4, 2018 - Published: Nov 14, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Portable Parenthood trend ### Portable Baby Products Companies are innovating baby products to be more convenient for busy parents, providing opportunities for the development of smaller, lightweight and travel-friendly baby items. ### Eco-Friendly Products Eco-friendly products are becoming prevalent and cater to parents who prefer homemade products over pre-made ones, giving opportunity to businesses in that category. ### Foldable Baby Product Collapsible baby products offer space-saving solutions for parents on the go, providing businesses opportunities to produce multi-functional childcare gadgets. ## What the Portable Parenthood trend means for industry ### For Baby Care Companies can focus on creating travel-friendly baby products or developing eco-friendly alternatives in the baby care industry. ### For Eco-Friendly Products Companies can focus on creating eco-friendly products to cater to the growing demand for environmentally conscious options. ### For Travel Travel companies can cater to parents with infants or young children by providing packages and services that cater to the needs of parents travelling with children. ## Workshop question What could you change about your product/experience in order to make your consumers' lives easier? ## Trend signals for Portable Parenthood Trend score 4.8 out of 10, from popularity 72%, activity 65%, freshness 8%. - Popularity: 72% - Activity: 65% - Freshness: 8% ## Examples of the Portable Parenthood trend 4 featured examples from Feb 26 to Oct 4, 2018. - [Pocket-Sized Diaper Kits](https://www.trendhunter.com/trends/diaper-kit): 'Dwypers' Contains a Five-Pack of Wipes, a Diaper and a Changing Mat (Category: Unique) Implication: Opportunity for companies in the baby care industry to create and market pocket-sized diaper kits that cater to the needs of on-the-go families. - [Travel-Sized Baby Products](https://www.trendhunter.com/trends/moogoo-baby-travel-pack): The MooGoo Baby Travel Pack is a Convenient Combination of Baby Items (Category: Life-Stages) Implication: Companies in the baby product industry can capitalize on the demand for travel-sized baby products by developing innovative travel packs for parents. - [Collapsible Sippy Cups](https://www.trendhunter.com/trends/collapseandgo): The CollapseAndGo is Making the Essential Baby Product More Functional (Category: Lifestyle) Implication: The CollapseAndGo presents an opportunity for disruptive innovation in the baby product industry by offering a unique space-saving solution. - [Eco-Friendly Single Serving Containers](https://www.trendhunter.com/trends/stacktek): StackTek's Containers are Ideal for Homemade Baby Food (Category: Lifestyle) Implication: Opportunity for companies to create innovative food storage solutions that are durable, BPA-free, and suitable for different food types. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)