# Portable Boozing Designers attending to those looking for an easier means to drink on the go. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Mar 15, 2012, updated Mar 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/portable-boozing-designers-attending-to-those-looking-for-an ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Portable Boozing trend? **Portable Boozing:** Considering the importance of convenience in today’s society, businesses are even creating easier methods for consumers to carry around their booze while on the move. Placing emphasis on the importance of portability, companies are proving that there is a market for on-the-go convenience with the popularity of these products, which are most accepted by party-goers and busybodies. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 13, 2010 to Mar 15, 2011 - Published: Mar 15, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Portable Boozing trend ### Portability Emphasis on portability, ease of use and convenience has led to the popularity of products that allow consumers to carry their alcohol on-the-go. ### Eco-friendly Consumers are increasingly looking for eco-friendly products that reduce their carbon footprint. ### Alternate use Invention of alternate use for products, such as bike accessory converted to beer holder, is gaining popularity. ## What the Portable Boozing trend means for industry ### For Alcoholic Beverages Alcohol companies can capitalize on the trend of portability and eco-friendliness by offering products that are easy to carry and have eco-friendly packaging. ### For Green Initiatives Businesses looking to appeal to consumers on a mass level should consider advertising their eco-friendly practices and green initiatives. ### For Bicycle Accessories Bike accessory manufacturers can explore new markets by inventing alternate uses for their products such as beer holders and mallet cues. ## Trend signals for Portable Boozing Trend score 3.9 out of 10, from popularity 53%, activity 55%, freshness 8%. - Popularity: 53% - Activity: 55% - Freshness: 8% ## Examples of the Portable Boozing trend 6 featured examples from Jul 13, 2010 to Mar 15, 2011. - [Alcohol Belt Carriers](https://www.trendhunter.com/trends/beer-buckle): The Beer Buckle Lets You Hold Your Beverage Hands-Free (Category: Lifestyle) Implication: There is an opportunity for beverage companies to create branded hands-free drink carriers as a promotional item or merchandise. - [Booze-Holding Bikes](https://www.trendhunter.com/trends/geekhouse-woodville1): The Geekhouse Woodville is a Fine-Crafted Whiskey-Baring Two-Wheeler (Category: Autos) Implication: Opportunity for bike manufacturers to create customized and unique products that stand out in the market. - [Convenient Alcoholic Carriers](https://www.trendhunter.com/trends/meehan-utility-bag): Mix Drinks Wherever You Go With the Meehan Utility Bag (Category: Fashion) Implication: The hospitality industry can leverage the trend of convenient alcoholic carriers to enhance the portable cocktail offerings in hotels, resorts, and bars. - [Eco Beer Carriers](https://www.trendhunter.com/trends/the-felt-house): The Felt House Brings Us a Cozy and Comfortable Way to Carry Around Our Booze (Category: Eco) Implication: Retailers can capitalize on the trend of eco-friendly products by offering a variety of sustainable options to attract environmentally conscious consumers. - [Ankle Flasks](https://www.trendhunter.com/trends/bootlegger-mini-liquor-bottle): The Bootlegger Mini Liquor Bottle Ankle Concealer is a Discreet Drinker's Accessory (Category: Unique) Implication: Opportunity for the alcohol industry to capture the market of discreet drinkers through the production and marketing of miniature liquor bottles and concealable drinking accessori… - [Two-Wheel Alcohol Carriers](https://www.trendhunter.com/trends/walnut-studiolo): Walnut Studiolo Helps Pack a Six-Pack to Your Bike (Category: Lifestyle) Implication: An industry focused on developing and manufacturing products that enhance the functionality, safety, and convenience of bicycles. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)