# Pop-Up Ubiquity Brands on the extreme ends of either fast or luxe fashion embrace pop-up shops. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 14, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-ubiquity ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Pop-Up Ubiquity trend? **Pop-Up Ubiquity:** The ubiquitous nature of pop-up marketing is now apparent in the fact that retailers on extreme ends of the mass-market and luxury scale are embracing it. Where once the former's strong global presence and the latter's aim at exclusivity offered associated brands justification for upholding the status quo, there now exists a role reversal in which mass-market retailers seek to strengthen loyalty via the perceived exclusivity of pop-ups, and luxury retailers seek to broaden their reach and accessibility through this marketing tactic. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 3 to Aug 14, 2018 - Published: Aug 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pop-Up Ubiquity trend ### Pop-Up Marketing Pop-up shops are being embraced by both mass-market and luxury retailers to strengthen loyalty via the perceived exclusivity and broaden accessibility. ### Collaborative Design Fashion brands like H&M are collaborating with various influencers to offer something unconventional to consumers. ### Luxury Pop-Ups Luxury brands like Louis Vuitton and Chanel are opening pop-up shops to offer a unique and exclusive environment for consumers to discover their products. ## What the Pop-Up Ubiquity trend means for industry ### For Fashion Industry Collaborative design with online influencers, sculptural sneaker pop-ups and luxury pop-up shops for unique fashion experiences. ### For Fast-Food Industry Fast-food chains offering a more luxurious experience through lavish pop-up shops with upscale interiors and bespoke menus. ### For Outdoor Gear Industry Outdoor gear brands are reviving their professional rock climbing gear collections for pop-up shops and auctioning them for charity. ## Workshop question Conceptualize an alternative campaigning approach that your brand has not yet considered. ## Trend signals for Pop-Up Ubiquity Trend score 6.1 out of 10, from popularity 87%, activity 86%, freshness 8%. - Popularity: 87% - Activity: 86% - Freshness: 8% ## Examples of the Pop-Up Ubiquity trend 5 featured examples from Jan 3 to Aug 14, 2018. - [Cosmetic Brand Arcades](https://www.trendhunter.com/trends/game-center): Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables (Category: Marketing) Implication: Developing innovative ways to showcase and engage customers with cosmetic products through interactive and game-like experiences. - [High Altitude Pop-Up Shops](https://www.trendhunter.com/trends/professional-rock-climbing-gear): The North Face Offers a Revived Line of Professional Rock Climbing Gear (Category: Lifestyle) Implication: Outdoor retail companies offering rock climbing gear could innovate by providing a sustainable option, offering gear repair services, and incorporating narrative storytelling into… - [Luxe Fast-Food Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-butler): The McDonald's Butler Experience Will Offer a Lavish Take on Fast-Food (Category: Marketing) Implication: Disruptive innovation opportunity: Rethinking the traditional fast-food model by incorporating elements of luxury and exclusivity into the dining experience. - [Sculptural Sneaker Pop-Ups](https://www.trendhunter.com/trends/louis-vuitton-archlight): The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up (Category: Fashion) Implication: The luxury fashion industry can explore opportunities to create unique and avant-garde sneaker designs that cater to the growing demand for 'ugly' sneakers. - [Influencer-Driven Fashion Lines](https://www.trendhunter.com/trends/nyden): H&M's /Nyden Line Taps Popular Media Influencers (Category: Fashion) Implication: Fashion retailers can leverage collaborations with influencers to attract younger consumers and differentiate themselves by offering unique, unconventional styles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)