# Pop-Up Salon The hair care industry adopts the pop-up marketing model. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 25, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-salon ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Pop-Up Salon trend? **Pop-Up Salon:** Because hair styling is typically seen as a long-term decision, it hasn't been until recently that brands in the hair care industry have started creating pop-up spaces that offer their services. These pop-up salons come as brands recognize the importance of campaigns that will keep them top-of-mind for consumers. ## The consumer insight behind the Pop-Up Salon trend Young Millennials and Gen Z tend to be more bold in their personal aesthetics, a trend that's long been common among young people, and that's now partly driven by their social media habits. With professional and educational environments now being more relaxed and less conservative, individuals no longer have to second guess changing their appearance, even if it's on impulse. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 6, 2016 to Aug 15, 2018 - Published: Oct 25, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop-Up Salon trend ### Pop-Up Hair Salons The hair care industry has recognized the importance of offering pop-up spaces that offer their services to engage consumers. ### Personalized Haircare Beauty brands are focusing on personalized hair color blends that are vegan and cruelty-free, and mixed to suit individual customer needs. ### Augmented Reality Technology The introduction of augmented reality fosters interactive and immersive experiences that bring in more customers. ## What the Pop-Up Salon trend means for industry ### For Beauty From personalized haircare products to pop-up salons, the beauty industry is focusing on the evolving needs and expectations of consumers. ### For Retail Retailers are leveraging technology and interactive experiences to enhance customer experience, build brand loyalty, and increase sales. ### For Food and Beverage Fast food and beverage brands are stepping up their game in experiential marketing, using pop-up activations to build hype and connect with customers. ## Workshop question Conceptualize a pop-up space that would give your customers a peek into your brand's product/service. ## Trend signals for Pop-Up Salon Trend score 5.8 out of 10, from popularity 87%, activity 78%, freshness 8%. - Popularity: 87% - Activity: 78% - Freshness: 8% ## Examples of the Pop-Up Salon trend 5 featured examples from Apr 6, 2016 to Aug 15, 2018. - [Online Beauty Boutiques](https://www.trendhunter.com/trends/madison-reed): The Online Retailer Madison Reed Opened Its First Physical Store in NYC (Category: Fashion) Implication: The beauty industry has seen a shift towards hybrid beauty boutiques as a means of merging e-commerce and physical retail to create a more immersive and personalized shopping expe… - [Pop-Up Styling Stations](https://www.trendhunter.com/trends/styling-station): L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service (Category: Marketing) Implication: Beauty and cosmetic brands can utilize pop-up styling stations and companion mobile apps to stay competitive and showcase new products. - [High-Tech Pop-Up Barbershops](https://www.trendhunter.com/trends/lynx-find-your-magic): The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror" (Category: Fashion) Implication: Incorporating augmented reality technology in grooming experiences can disrupt the traditional beauty industry by revolutionizing how customers try different hairstyles and explor… - [Mobile Pop-Up Hair Salons](https://www.trendhunter.com/trends/popup-hair-salon): Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative (Category: Marketing) Implication: Collaborating with the beauty industry to promote new products will create cross-promotional opportunities. - [Personalized Hair Color Pop-Ups](https://www.trendhunter.com/trends/hair-pop-up): My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization (Category: Marketing) Implication: Hair salons can seize the opportunity to offer personalized and customized hair color services to cater to individual customer preferences. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)