# Public Purification Resources are made easier to maintain through accessible purification tactics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 5, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-purification ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Public Purification trend? **Public Purification:** Organizations dedicated to improving communities are turning to public solutions when it comes to offering purification services. Making safety related tasks like water filtration more accessible to the average consumer, companies are turning to kiosks and vending machines to not only make the process more interactive, but to very publicly align a brand with a much needed service. ## At a Glance - Evidence: 4 featured examples - Articles from: May 21, 2014 to Feb 25, 2015 - Published: Mar 5, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Public Purification trend ### Public Water Purification Kiosks Public water purification kiosks represent a growing trend of making water filtration more accessible to the average consumer through interactive kiosks and vending machines in public areas. ### Air Filtration Installations Air filtration installations are a trend of large-scale art installations that are used not only as a provoker of thought and inspiration but doubles as an air filtration system. ### Off-Grid Water Kiosks Off-Grid water kiosks represent a growing trend of larger companies leading the charge for societal improvement by rolling out clean drinking water kiosks to rural communities. ## What the Public Purification trend means for industry ### For Community Service Community service organizations are directly related to water purification kiosks that organizations focus on providing vital services for people in need. ### For Art and Design Art and design industries can benefit from the trend of Air Filtration Installations as businesses expand into art production that promotes both artistic expression and societal improvement ### For Eco-Friendly Technology Companies within the eco-friendly technology industry are integral to Off-Grid Water Kiosks as it uses advanced filtration processes efficiently and safely. ## Trend signals for Public Purification Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%. - Popularity: 51% - Activity: 33% - Freshness: 8% ## Examples of the Public Purification trend 4 featured examples from May 21, 2014 to Feb 25, 2015. - [Off-Grid Water Kiosks](https://www.trendhunter.com/trends/water-kiosk): Coca-Cola is Rolling Out Water Purification Booths in Rural Communities (Category: Tech) Implication: Potential for beverage companies to expand their social impact by investing in off-grid water kiosks and clean drinking water initiatives. - [Gigantic Air Purifiers](https://www.trendhunter.com/trends/big-air-purifier): Jorge Gutierrez's Big Air Purifier Sucks Up Smog in Lima, Peru (Category: Eco) Implication: Disruptive innovation opportunity to develop advanced air purification systems for tackling pollution in cities. - [H2O Vending Machines](https://www.trendhunter.com/trends/aquavida): Aquavida Sells its Products in Compact Vending Kiosks (Category: Eco) Implication: The Aguavida vending machines present a potential disruption to the traditional bottled water market within the beverage industry. - [Poetic Air Purifiers](https://www.trendhunter.com/trends/air-filtration): Simon Armitage's in Praise of Air Installation Also Delivers Air Filtration (Category: Eco) Implication: The 'In Praise of Air' project opens opportunities for artists to incorporate air filtration systems into their installations, offering a new dimension of functionality and enviro… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)