# Pop-Up Positivity Brands increase consumers’ mood with happiness-evoking pop-ups. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jul 25, 2018 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-positivity ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Pop-Up Positivity trend? **Pop-Up Positivity:** Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 3, 2017 to Jul 23, 2019 - Published: Jul 25, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop-Up Positivity trend ### Emotional Branding Brands are creating experiences focused on emotion rather than commodities. ### Experiences and Immersion Pop-ups are becoming more immersive and visually-pleasing for consumers. ### Holistic Wellness Consumers are focusing on holistic wellness, inspiring brands to create experiences that elevate moods and create blissful experiences. ## What the Pop-Up Positivity trend means for industry ### For Retail Brands can create brick-and-mortar pop-ups that showcase new products in an immersive and visually-pleasing way to increase brand loyalty. ### For Travel and Tourism Cities can use art installations and experiences to create a sense of joy and comfort in uncertain times, attracting visitors and boosting tourism. ### For Food and Beverage Food and beverage brands can create themed pop-ups or experiences that take consumers on a sensory journey, tapping into the desire for holistic wellness and emotional connections. ## Workshop question How can your brand create a holistic campaign to increase your consumer connectivity? ## Trend signals for Pop-Up Positivity Trend score 6.0 out of 10, from popularity 87%, activity 83%, freshness 8%. - Popularity: 87% - Activity: 83% - Freshness: 8% ## Examples of the Pop-Up Positivity trend 5 featured examples from Oct 3, 2017 to Jul 23, 2019. - [Pop-Up Happiness Museums](https://www.trendhunter.com/trends/happy-place-instagram-museum): 'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit (Category: Pop Culture) Implication: Companies in event production can capitalize on the trend of pop-up museums, like Happy Place, by creating similar experiences for their clients that promote engagement and genera… - [Happiness-Inspiring Activations](https://www.trendhunter.com/trends/hello-happy-house): Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy (Category: Marketing) Implication: Incorporating happiness-inspired activations, like the Hello Happy House, into beauty and cosmetics marketing strategies can differentiate brands and attract customers seeking joy… - [Interactive Breakfast-Themed Pop-Ups](https://www.trendhunter.com/trends/hall-of-breakfast): The Hall of Breakfast Has Opened in Salt Lake City (Category: Social Media) Implication: Hotels and tourism companies can partner with interactive food museums to offer something extra to their customers. - [City-Complementing Art Installations](https://www.trendhunter.com/trends/joy-and-peace): 'Joy and Peace' Brings Color and Happiness to London (Category: Art & Design) Implication: Opportunity for artists and designers to create unique installations in urban and natural settings. - [Happiness-Themed Yogurt Experiences](https://www.trendhunter.com/trends/yogurt-experience): Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up (Category: Marketing) Implication: Integrating sensory-themed experiences and happiness-centric marketing into the food and beverage industry to enhance customer engagement and promote brand loyalty. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)