# Pop-Up Portability Driving a feel of impermanence further, brands are using more temporary venues. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 22, 2013, updated Oct 28, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-portability ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Pop-Up Portability trend? **Pop-Up Portability:** Allowing brands to avoid heavy costs associated with renting out a proper retail space, many companies are turning to alternative venues for hosting pop-up shops. This approach is beneficial when it comes to generating buzz around an event, because the novelty factor helps in terms of differentiation. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 5, 2013 to Sep 17, 2014 - Published: Oct 22, 2013 - Last updated: Oct 28, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Examples of the Pop-Up Portability trend 6 featured examples from Mar 5, 2013 to Sep 17, 2014. - [Pop-Up Retail Carts](https://www.trendhunter.com/trends/popup-retail-carts): COS Releases a Minimalist Pop-Up Cart to Showcase its Stylish Clothes (Category: Fashion) Implication: The fashion industry can leverage pop-up stores and mobile retail carts to create immersive shopping experiences and reach a wider customer base. - [Fashion Food Trucks](https://www.trendhunter.com/trends/icecream-van-by-house-of-holland): Henry Holland Transformed an Ice Cream Van to a Pop-Up Store (Category: Marketing) Implication: The fashion industry can incorporate mobile retail pop-ups as a way to reach new audiences and engage their existing customers with unique shopping experiences. - [Couture Street Vendors](https://www.trendhunter.com/trends/chanel-glamorizes-street-vending): The Chanel Vending Cart in London's Covent Garden is Glam (Category: Business) Implication: Disruptive innovation opportunity: Luxury fashion brands can explore unconventional retail strategies to engage with new customers and stay ahead of the competition. - [Green Pop-Up Libraries](https://www.trendhunter.com/trends/story-tower): Latvia's Story Tower is Made Using Local Wood and Recycled Juice Cartons (Category: Art & Design) Implication: Architects can embrace sustainable practices and materials to create environmentally friendly buildings. - [Subway Play Tents](https://www.trendhunter.com/trends/tent-toy-for-kids): This London Underground Tent Toy For Kids' First Stop is Imagination Station (Category: Life-Stages) Implication: Toy companies can capitalize on this trend by developing and marketing play tents designed to inspire children’s imagination and creativity. - [Hipster Pop-Up Newsstands](https://www.trendhunter.com/trends/popup-buisness): This Newsstand Pop-Up Business Supports Independent Publications (Category: Business) Implication: Retailers can start utilizing temporarily vacant spaces, pop-up stores, and strategies just like The Newsstand to make revenue while providing value to the community. ## Themes within the Pop-Up Portability trend ### Pop-Up Stores Temporary venues for hosting pop-up shops are allowing brands to avoid costs by differentiating themselves through generating buzz around an event. ### Mobile Pop-Ups Companies are introducing mobile concepts that take pop-up stores to the next level, driving mobility, flexibility and accessibility. ### Eco-Friendly Pop-Ups Consumers are increasingly seeking out eco-friendly and green pop-ups that use sustainable materials to showcase products in an engaging way. ## What the Pop-Up Portability trend means for industry ### For Retail Pop-up stores provide brands with a viable and cost-effective alternative to opening up permanent store locations. ### For Advertising and Marketing Pop-up stores and mobile experiences allow for a variety of creative and engaging marketing campaigns. ### For Hospitality Hotels and resorts are getting in on the pop-up trend, using temporary shops and restaurants to offer guests unique experiences. ## Trend signals for Pop-Up Portability Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%. - Popularity: 66% - Activity: 65% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Marketing - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)