# Makeshift Luxury Retailers turn to temporary methods of extravagance for pragmatic exclusivity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 5, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-luxury ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Makeshift Luxury trend? **Makeshift Luxury:** Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary acts of extravagance reflect a shift towards more sensible approaches to status. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 11, 2013 to Aug 15, 2015 - Published: Jun 5, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Makeshift Luxury trend ### Pop-Up Experience There are more businesses engaging in temporary, pop-up events and installations to create buzz and generate interest. ### Eco-Luxury Businesses are focusing on luxury experiences that are made more eco-friendly and sustainable to appeal to environmentally conscious consumers. ### Male Grooming There's a rising trend in the male grooming industry and brands are taking advantage by introducing new lines and pop-up experiences for male consumers. ## What the Makeshift Luxury trend means for industry ### For Hospitality Businesses in the hospitality industry can create buzz and increase interest by hosting pop-up events, luxury experiences and using eco-friendly features in their establishments. ### For Fashion Companies in the fashion industry can draw more attention to their brand by collaborating with other brands, hosting pop-up experiences, and introducing luxury, eco-friendly products. ### For Food and Beverage The food and beverage industry can drive sales and customer attraction by introducing new and exclusive food and drink items, hosting exclusive pop-up experiences, and collaborating with other chefs or brands. ## Trend signals for Makeshift Luxury Trend score 5.2 out of 10, from popularity 78%, activity 70%, freshness 8%. - Popularity: 78% - Activity: 70% - Freshness: 8% ## Examples of the Makeshift Luxury trend 6 featured examples from Dec 11, 2013 to Aug 15, 2015. - [Shipping Container Spas](https://www.trendhunter.com/trends/soak-urban-bathhouse): The SOAK Urban Bathhouse Serves Up Indulgence in a Sustainable Way (Category: Eco) Implication: Leveraging shipping container architecture to create unique and eco-friendly spa experiences. - [Floating Pop-Up Restaurants](https://www.trendhunter.com/trends/cannes-film-festival-events): S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events (Category: Lifestyle) Implication: The food and beverage industry can explore the concept of floating pop-up restaurants to attract customers with unique dining experiences. - [Temporary Luxe Fashion Shops](https://www.trendhunter.com/trends/fashion-popup-shop): Louis Vuitton & Colette Unveiled a Male Fashion Pop-Up Shop in Paris (Category: Fashion) Implication: The retail industry can benefit from implementing temporary pop-up shops and exclusive collaborations to attract customers and create excitement around their brands. - [Couture Cable Cars](https://www.trendhunter.com/trends/cable-cars): The Chanel Cable Car Takes Style to New Heights (Category: Luxury) Implication: Luxury fashion brands can explore experiential marketing at luxury ski-resorts and other luxury destinations - [Champagne Bar Pop-Ups](https://www.trendhunter.com/trends/champagne-tasting): Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting (Category: Lifestyle) Implication: Innovative concepts for restaurants and bars that offer premium dining experiences and collaborate with renowned chefs. - [Male Pampering Pop-Ups](https://www.trendhunter.com/trends/bottega-veneta-barber-shop): The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the rising trend of male grooming and develop specialized products and services for their male customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)