# Pop-Up Gifting Seasonal gifting pop-ups have brand-specific themes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 17, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/popup-gifting ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Pop-Up Gifting trend? **Pop-Up Gifting:** Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons. ## The consumer insight behind the Pop-Up Gifting trend The standard holiday season in North America involves a lot of ubiquitous themes, and for consumers looking to personalize what they choose to buy, it can be difficult to find pieces that are both novel and useful. With the growth in consumer expectations for unique and custom purchase experiences, brands are having to react with curated installations that meet those preferences. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 27 to Dec 13, 2019 - Published: Dec 17, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pop-Up Gifting trend ### Branded Pop-Up Gifting Businesses are creating brand-specific pop-ups with themed offerings to stand out during seasonal shopping periods. ### Virtual Gifting Pop-Ups Virtual pop-up shops are facilitating donations and personalized gifting experiences through AI. ### Male-Specific Gift Pop-Ups Businesses are creating curated, interactive pop-ups with male-specific gift items to meet consumer preferences. ## What the Pop-Up Gifting trend means for industry ### For Retail The retail industry can innovate by curating personalized pop-up shops focused on brand-specific experiences. ### For E-commerce E-commerce industries can create virtual pop-up shops that combine AI and interactive experiences to facilitate personalized gifting and donations. ### For Charitable Organizations Charitable organizations can benefit by creating virtual gifting pop-ups that inspire people to donate with AI-recommended gift options. ## Workshop question How could your brand create a curated pop-up for customers? ## Trend signals for Pop-Up Gifting Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 9%. - Popularity: 62% - Activity: 71% - Freshness: 9% ## Examples of the Pop-Up Gifting trend 5 featured examples from Nov 27 to Dec 13, 2019. - [eCommerce Pop-Up Gift Guides](https://www.trendhunter.com/trends/pop-up-gift-guide): Amazon and Refinery29 Launched a Pop-Up Shop Version of a Gift Guide (Category: Special) Implication: In the eCommerce industry, implementing immersive experiences and brand activations can enhance customer engagement and drive sales. - [Festive Wine Pop-Ups](https://www.trendhunter.com/trends/holiday-wine-shop): This Holiday Wine Shop is a Place to Enjoy a Drink & Customize Gifts (Category: Business) Implication: Wineries can capitalize on the holiday season by opening pop-up shops and offering exclusive wines and personalized gift options. - [Virtual Holiday Shops](https://www.trendhunter.com/trends/time-shop): Chick-fil-A's Online & Pop-Up Time Shop Helps People Share the Gift of Time (Category: Business) Implication: Retailers and brands can leverage online and offline channels to provide customers with personalized and memorable holiday shopping experiences. - [Virtual Gifting Pop-Ups](https://www.trendhunter.com/trends/gifting-store): Action for Children's Gifting Store Helps People Easily Make Donations (Category: Business) Implication: Disruptive innovation opportunity: Non-profit organizations can leverage virtual gifting and pop-up stores to enhance their fundraising efforts and engage with donors. - [Male-Specific Holiday Gift Pop-Ups](https://www.trendhunter.com/trends/gear-patrol-holiday-popup): The 2019 Gear Patrol Holiday Pop-Up is Open in Brooklyn (Category: Special) Implication: The retail industry has the potential to cater to specific interest groups by offering curated gift selections and personalized shopping experiences through pop-up events. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)