# Portashop Pop-up shops and restaurants go where the consumers are instead of vice versa. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 10, 2012, updated Aug 8, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pop-up-shops ## Key Figures - Trend score: 5.4/10 - Evidence articles: 10 ## What is the Portashop trend? **Portashop:** Pop-up shops combine the convenience of online shopping with the tangible, sensory retail experience consumers crave. Smart companies are using pop-up shops as a means of testing out new lines, adding novelty to their product and ultimately, ensuring business by going straight to where the consumer is. Essentially, mobile stores are free to relocate as they please, disarming the age-old belief that location is everything. ## At a Glance - Evidence: 10 featured examples - Articles from: Nov 18, 2010 to Mar 29, 2011 - Published: Mar 10, 2012 - Last updated: Aug 8, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Portashop trend 10 featured examples from Nov 18, 2010 to Mar 29, 2011. - [Pop-Up Cosmetics Stores](https://www.trendhunter.com/trends/lagerfeld-schwarzkopf-lightbox-pop-up-stores): The Lightbox Shop for Schwarzkopf Was Designed by Karl Lagerfeld (Category: Marketing) Implication: Collaborating with influential figures can help brands distinguish themselves in the highly competitive cosmetics industry. - [Indoor Garden Exhibits](https://www.trendhunter.com/trends/openhouse-gallery): The Openhouse Gallery is a Pop-Up Park (Category: Eco) Implication: Creating immersive exhibits for visitors to explore. - [Pop-Up Portable Coffee Shops](https://www.trendhunter.com/trends/nescafe-popup-coffee-concept): The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce innovative concepts, like pop-up portable coffee shops and mobile cafe centers, to attract new coffee drinkers and provide coffee in u… - [Pop-Up Puppy Eateries](https://www.trendhunter.com/trends/lily-s-kitchen): Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge (Category: Lifestyle) Implication: Pet food brands can explore the opportunity of creating pop-up pet eateries or restaurants to showcase their products and offer interactive experiences for pet owners. - [Monumental Pop-Up Restaurants](https://www.trendhunter.com/trends/the-cube-from-electrolux): The Cube from Electrolux Invades Europe's Tourist Spots & Mountains (Category: Lifestyle) Implication: Hotels and restaurants can leverage the concept of pop-up dining to attract customers and differentiate themselves from competitors. - [Bike Boutique Shops](https://www.trendhunter.com/trends/gap-public-pop-up-bike-shop): The GAP 'PUBLIC' Pop-Up Bicycle Store Expands the Retailer's Repertoire (Category: Lifestyle) Implication: Disruptive innovation opportunity: Retailers can leverage pop-up shops and branded collaborations to drive foot traffic, boost sales, and build brand loyalty. - [Preppy Pop-Up Shops](https://www.trendhunter.com/trends/pop-up-shop1): The Tommy Hilfiger Spring Collection Housed in Traveling Cottage (Category: Fashion) Implication: The fashion industry has an opportunity to create memorable and exclusive experiences through pop-up shops, limited edition collections, and collaborations with influencers and au… - [Design Site Pop-Up Shops](https://www.trendhunter.com/trends/dezeen-temporium): The Dezeen 'Temporium' Will Unfold to Offer the Best in Designer Objects (Category: Business) Implication: Retailers can capitalize on the pop-up shop trend to create unique and engaging shopping experiences, driving foot traffic and boosting sales. - [Pop-Up Shop Concerts](https://www.trendhunter.com/trends/buick-regal-remix): Ra Ra Riot Busts Out the Beats at Wired Store's Buick ‘Regal Remix̵ (Category: Autos) Implication: Disruptive Innovation Opportunity: Incorporating pop-up shop concerts into retail spaces to attract and engage consumers, ultimately driving sales. - [Northern Pop-Up Stores](https://www.trendhunter.com/trends/yespleasemore): The YesPleaseMore Pop-Up Store in Colorado Supports Local Creativity (Category: Business) Implication: Pop-up stores are an innovative solution for retailers to explore new markets and experiment with new product lines without investing a large amount of resources. ## Themes within the Portashop trend ### Pop-Up Shops Pop-up shops are being used as a means of testing out new lines, adding novelty to a product and ultimately, ensuring business by going straight to where the consumer is. ### Mobile Stores Mobile stores, free to relocate as they please, are disarming the age-old belief that location is everything. ### Pop-Up Cafe/Restaurant Pop-up cafes/restaurants are now being created by brands to provide customers with an entirely new and engaging experience. ## What the Portashop trend means for industry ### For Retail Pop-up shops and mobile stores provide flexibility for retailers to test out new product lines and offer unique experiences to customers. ### For Food and Beverage Pop-up cafes/restaurants provide a new and engaging dining experience for customers and an opportunity for brands to showcase their products. ### For Event Planning The concept of pop-up shops adds a level of spontaneity and excitement to events and can be used to attract new attendees. ## Trend signals for Portashop Trend score 5.4 out of 10, from popularity 78%, activity 76%, freshness 8%. - Popularity: 78% - Activity: 76% - Freshness: 8% ## Recent trend clusters - [Persistent Context](https://www.trendhunter.com/protrends/persistent-ai-systems) (Tech) - [Pastry Echoes](https://www.trendhunter.com/protrends/holiday-treat-flavors) (Lifestyle) - [Rebuilt Nutrition](https://www.trendhunter.com/protrends/protein-supply-expansion) (Lifestyle) - [Play Modularity](https://www.trendhunter.com/protrends/portable-gaming-setups) (Tech) ## Trending in Business - [Hybrid Slim-Display Watches](https://www.trendhunter.com/trends/hybrid-slim-display-watches) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) - [Blind-Box Plush Charms](https://www.trendhunter.com/trends/blind-box-plush-charms) All articles: [Business](https://www.trendhunter.com/business)